Andrew is a Social and Digital Media Consultant, helping businesses and organisations understand and participate in the relationships they have with their audiences, and converting them through social and digital channels into mutually profitable long-term benefits.
With over 20 years in the digital, online and social media industries, Andrew brings with him a wealth of strategic insight and tactical knowledge for creating clear opportunities, building effective and practical activities, and producing measurable results.
His experience in social media spans several decades, from creating marketing services and revenues for online communities with CompuServe and AOL in the nineties; launching LunarStorm, a major social network for the youth market, in 2005; to current development of social media strategies and engagements for clients, advising them on how to adopt and integrate social media into their day-to-day business and evolving cultures. His career also spans senior marketing and business development roles with Microsoft, Epsilon and DoubleClick; and he is a founder member and former Director of the Internet Advertising Bureau (IAB). Andrew is a regular speaker and maintains a visible and active role in the social and digital media industries.
After graduating from college with a degree in Computing, Andrew qualified further as a professional sound engineer and spent 2 years producing music. He has a large and eclectic taste in music, has been known to play various instruments, and once harboured dreams of being a rockstar. Much to his personal dissapointment, but parents’ relief, he failed.