Joanne Jacobs consults in social networking technologies, and is a business coach, trainer and strategist for digital marketing practices.  She was previously Director of Xenial, a production house for social networking platforms, including Mothercare’s gurgle.com site for pregnant women and young families, and Harper Collins’s bookarmy.com for readers.

Hailing from Australia, Joanne focuses on user led technologies, providing advice to a range of firms on how to generate benefits from emerging technologies, and she has a long history in academia, lecturing extensively in strategic use of information technology and strategic internet marketing.  She was co-editor of the book, Uses of Blogs, published in 2006, and she is currently preparing her next book on other social networking applications and changes in business as a result of collaborative communication.  Her current clients include PR agencies, third sector organisations and major firms, where she develops social media strategies, tactics and training for all levels of technology experience.

Joanne speaks on a variety of topics for professional associations, conferences and professional development seminars in the technology and communications sphere, as well as acting as a business advisor, marketer and technology problem solver for social media.