In her role Madlen is responsible for representing and managing Kodak’s Social Media activities in the European region. She influences strategy and execution for creation and syndication of content across social media channels including blogs, Twitter, Facebook and YouTube, as well as emerging sites. Furthermore she is responsible for the development and execution of viral programs and peer to peer marketing strategies in EAMER. Madlen reports directly into Evandro Matteucci, Director of the Marketing Centre EMEA and fits within and takes strategic direction from Kodak’s Social Media team, specifically the WW Social Media Manager, located in the Office of the Chief Marketing Officer.

Madlen joined Kodak in February 2010 and prior to this she was Account Supervisor and Kodak’s Social Media Representative for the PR agency Ketchum in Munich in the Brand Marketing Practise. Until April 2007 Madlen was PR editor for the public relations agency Fink & Fuchs working with major clients including Microsoft and Cisco.

Madlen holds a Diploma degree in Media Management. She completed her Diploma thesis for Infineon on the topic “Public Comparative Image Perception Analysis of Infineon Technologies Dresden.”