Mel Exon is co-founder and Managing Partner of BBH Labs, Bartle Bogle Hegarty’s global innovation unit. BBH is an independently owned, global creative ad agency with six regional hubs worldwide. BBH Labs is the agency’s outwardly-focused technology-driven innovation arm, focused on ensuring the company is as smart as possible when it comes to change and the embracing of emerging platforms, processes and partners.

Mel is a shareholder of BBH and has been a board director since 2001. In addition to her BBH Labs role, she is also part of the BBH London commercial management team and is responsible for the London agency’s cluster of global business, Six.

She joined BBH in 1997 and since then has been involved in award-winning work for clients as diverse as Levi’s, British Airways, Boddingtons and Heineken.

Mel spends most of her professional time working out how new technologies, the real-time web and brands can benefit from one another. She writes about this and more at http://bbh-labs.com.

Mel lives in London with her husband, their two young daughters and cat