Trey uses technology, marketing, and stories to connect businesses with the people they seek to serve. With an educational background in marketing, including an undergraduate degree in marketing management and an MBA, combined with a masters in education, Trey understands the need for businesses to discover and develop their core story and to engage their marketplace in making the story their own.

Trey spoke at our inaugural conference on ‘Measuring Social Media‘ in October 2009.

Trey is leveraging social media to connect with audiences around the world. HubSpot ranks his Facebook profile as the #4 most influential in the world. They also routinely rank his Twitter profile in the top 0.1% of all profiles ranked. Trey’s uses social media to bring communities together: since January 2009, he’s started or helped start ten Social Media Clubs—eight in the southeastern United States, one in the United Kingdom, and one in Australia. His home club now has over 550 members and was, for most of 2009, the second largest Social Media Club in the world. (Now clubs in large metropolitan areas such as Los Angeles have grown larger than the Greenville, South Carolina club.)

In October, Trey will travel to southern England to speak at a marketing conference where he plans to officially launch his new book, Spitball Marketing: Using what you’ve got to get more of what you want. The conference is a direct result of Trey’s use of Twitter to connect with a community of marketing enthusiasts in England.

Trey routinely speaks to Rotary Clubs, ASTD and PRSA meetings, and at social media conferences. When he speaks, he encourages audiences to use timeless marketing principles to engage with and care for real human beings regardless of the media—traditional or social—employed. The valuable component is a commitment to meet the needs of people in one’s marketplace through every point of contact.

Trey is a member and former board director of the Rotary Club of Greenville, the 27th largest of Rotary’s 30,000 clubs internationally. He also serves as an executive officer on the South Carolina Board of Nursing.