Report: The Consumer Impact of Incorrect Information.

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SEARCH IS GETTING SMARTER.

Over the past few years, we’ve seen a dramatic shift in the way consumers seek out information: from desktop, to mobile, to voice search. To accommodate this shift, search engines have moved towards mobile friendly results across the board, favoring local-optimised listings determined by relevance, proximity, and prominence.

Digital knowledge — the public facts about a brand — is at the center, powering results that provide searchers with useful information about the world around them.

Download our report today to gain insight into the consumer perspective on the state of local search — its prevalence, impact on behaviour, and effect on brand perception.

Learn how to take control of the public facts about your brand everywhere they appear online — on every map, app, search engine, and device across the globe — so that consumers can always find what they’re looking for.

About the author

Andrew Ellis
Founded Like Minds in 2009. Andrew is a serial entrepreneur and angel investor. He founded design agency Icon in 1983 (sold to AGI Media) and Eyetoeye, one of the first digital agencies in the UK, in 1994. He advises start-ups and digital agencies on business development and is an Evaluated Consultant for Finpro, the export arm of the Embassy of Finland. He was elected a Fellow of The Royal Society of Arts in 2000.

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