Blog: Rebeca Guzman – The Role of Retail in a Multichannel World.

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Rebeca Guzman Vidal is Associate Director at CBRE, Central London Retail Agency. Shot at the rooftop Radio Bar at ME London she talks about brand positioning in the luxury market in London, New York and Paris.

She discusses the relationship between online and offline retail and how brands can no longer ignore e-commerce or treat it as separate from their overall retail strategy. Integration is the way forward giving the consumer a better overall retail experience and how brands are starting to create luxury hubs in the major fashion cities of Milan, London, New York and Paris.

About the author

Andrew Ellis
Founded Like Minds in 2009. Andrew is a serial entrepreneur and angel investor. He founded design agency Icon in 1983 (sold to AGI Media) and Eyetoeye, one of the first digital agencies in the UK, in 1994. He advises start-ups and digital agencies on business development and is an Evaluated Consultant for Finpro, the export arm of the Embassy of Finland. He was elected a Fellow of The Royal Society of Arts in 2000.

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