Report: To Refresh or Rebrand: That is the Question.


The decision to rebrand is one of the biggest a marketer can make. After all, you’re not just changing a name or a logo — you’re changing the emotional focal point of interaction between you and your customer.

But a total rebrand — or a more subtle brand refresh — can renew relevancy, modernize consumer perceptions, and realign your business with its brand identity, boosting engagement and sales. 

Download To Refresh or Rebrand: That Is the Question and discover:

  • The difference between a rebrand and brand refresh
  • If your business could benefit from a rebrand or brand refresh
  • How to set a rebrand budget and measure ROI
  • How to execute on a rebrand or brand refresh

About the author

Andrew Ellis
Founded Like Minds in 2009. Andrew is a serial entrepreneur and angel investor. He founded design agency Icon in 1983 (sold to AGI Media) and Eyetoeye, one of the first digital agencies in the UK, in 1994. He advises start-ups and digital agencies on business development and is an Evaluated Consultant for Finpro, the export arm of the Embassy of Finland. He was elected a Fellow of The Royal Society of Arts in 2000.

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