Report: Experimenting With Your Referral Programme.

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This guide distills the learnings from over 700 A/B tests.  We highlight 7 experiments to get you thinking about your own refer-a-friend test plan.

  • How to engage your customers to share
  • Different reward incentives you can test
  • Using social proof in your experiments
  • Advice on testing throughout the full funnel

About the author

Andrew Ellis
Founded Like Minds in 2009. Andrew is a serial entrepreneur and angel investor. He founded design agency Icon in 1983 (sold to AGI Media) and Eyetoeye, one of the first digital agencies in the UK, in 1994. He advises start-ups and digital agencies on business development and is an Evaluated Consultant for Finpro, the export arm of the Embassy of Finland. He was elected a Fellow of The Royal Society of Arts in 2000.

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