2015-03-10 Andrew Ellis Robert Bean: The 9 and 1/2 Principles of Branding. By Andrew Ellis - March 10, 2015 3560 0 About this Talk. Robert Bean presents the 9 and 1/2 principles of branding. Presented at the Like Minds Ideas Festival on Innovation in Business, Exeter, May 2012. Leave a Reply Cancel Reply Your email address will not be published. Required fields are marked * This site uses Akismet to reduce spam. Learn how your comment data is processed.