3 Aids to Using the Internet.

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Thanks to technology, navigating the internet has been made all the easier, and to a degree safer. Innovations such as VPN have been an asset to businesses not wanting to be tracked by their competitors, broadband has been made faster, and social media platforms have provided the kind of interaction that can find and provide an efficient service to business contacts. To find the best VPN for business it is worth checking online as it can make a big difference to security and trading performance. So, let us explore three aids to using the internet.


Businesses can benefit from a VPN (virtual private network) because of how it creates a safe connection over the internet. It allows for content to be viewed from all over the world, while having the capabilities of hiding the IP address of a business. A primary concern for a business is data theft because should their rivals gain access to that then the market could become very competitive for them.

With a VPN an IP address is changed and online activity is encrypted. This means that a business cannot be tracked. It is possible that ISPs (internet service providers) may know that a business is using a VPN but will not be able to see any of their online activity. So, a VPN is a definite must if you do not want to find yourself tracked online.

For a fascinating article about VPNs click here.

Fibre Broadband

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Fibre optic cables suffer from less interference, which keeps the signal strength strong and over considerably greater distances. Operating at a higher frequency rate means greater bandwidth and therefore faster connection speeds. This is invaluable to a business where time is money. It is not productive to spend time waiting for something to happen online when there are other tasks that need to be completed.

It also creates a better impression with customers that you can complete tasks with speed and efficiency. In addition, it is frustrating for staff to be slowed down by a less than efficient internet connection, and so fibre broadband will improve mood and therefore productivity in every area of a business.

From a technical, or engineer’s point of view, fibre broadband, as opposed to ADSL or VDSL, is no longer from metal conductor lines but an advanced cable. From a user’s point of view, online browsing is faster due to better bandwidths and data performance. So often customers ask “why is my internet so slow?” and there are a handful of reasons this could be happening. Equipment placement and your internet provider are the most common cause of poor connectivity.

Social Media Platforms

The growth of social media platforms has allowed us to connect with one another in ways that we never could before. This means that the way people communicate with each other during their leisure time is also the way businesses now connect with their customers, clients, or investors. Meetings can be held over the internet, allowing everyone to engage more than just by email.

Instant messages can be sent and received rather than waiting the customary three days for an email reply. Mobile apps mean that business can be conducted at any place anywhere in the world. Technology is moving at the speed business wants and needs it to. It is a competitive world out there and anyone who finds it hard to make contact with a business will merely go elsewhere.

In terms of retail, businesses are now relying on the internet to trade. This also provides markets that they could never previously have dreamt of tapping into. The internet is a worldwide marketplace where those most familiar with it survive best.

Ultimately, there are some useful aids that people can use when navigating the internet. VPNs for security, fibre broadband for fast and easy browsing, and social media platforms for engagement with everyone that a business needs to contact.

About the author

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Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email bespoke@wearelikeminds.com