3 Hospitality Trends in 2020 and into 2021
2020 has been a year of many obstacles. Whether in regards to Covid-19, the global economy, or politics it has been a historic year. Although it has been challenging and heartbreaking at times, 2020 has forced the world to take a good look at how things are done at home, school, and in business.
Almost every aspect of our economy has been affected by the global pandemic. Probably one of the hardest-hit sectors has been the hospitality industry, which is based on customers visiting a restaurant, bar, hotel, or spa for a person-to-person experience.
As we come to the end of 2020 and into 2021, the hospitality industry has evolved to focus on the wants and requests of a different global customer base. These three Hospitality industry trends have emerged.
Digitized Guest Experience
With social distancing and masking regulations in place around the world, hotels, casinos, spas, and restaurants have needed to make experiences more digital and contactless. Before it was customary to have a host or receptionist help you with check-in at a hotel. In 2020 and moving forward, accommodations have transitioned away from in-person check-in. Many stays have started utilizing digital check-in and giving codes for unlocking rooms.
Customized and Tailored Visit
With countless options to choose from, global consumers are getting rather selective. They are doing research online with reviews, photos, and virtual tours. They are not only looking for great service, quality, and value, but also something that is unique and personalized. They are not looking for a one-size-fits-all experience.
The hospitality trend to customize a visit is strong. Whether it is having a cooking class with the chef of the resort to a special picnic basket for your hike, businesses are kicking it up a notch with one-of-a-kind, customized experiences. It’s no doubt that they are also implementing these recommended ways to improve your hospitality business.
New Type of Accommodations and Sustainable
Global customers are looking for a different type of stay. Sure they want a comfortable bed, a television, hot water, and a breakfast, but maybe not in the typical, brick and mortar, chain hotel of years past. The emerging accommodations are varied from yurts in the countryside to beachside cottages.
However, it isn’t just the unusual setting that sets these accommodations apart. The trend is towards sustainability and green. From water usage, electricity, towels, and sourcing ingredients for a menu, customers want to stay in places that are making a positive impact on the environment.
Some of the most challenging times in history have created great shifts in society. 2020 certainly has presented hurdles for businesses, especially in the hospitality industry.
However, the service industry is all about catering to the customer. As the customer’s needs change, so does service. So as we close 2020 and move into 2021, the hospitality industry will continue to move towards a honed focus: sustainability, more digitized services, and customized experiences.