We live in an e-commerce era, to say the least. It’s estimated that there are anywhere from 12-24 million e-commerce sites on the web in 2020. But, that hasn’t seemed to deter anyone from creating new online businesses and opening digital stores every day.
As you might expect, because the e-commerce market is so saturated, business owners have to find unique ways to stand out from their competitors. Think, for example, how many e-commerce sites sell clothing. If one clothing company wants to outsell another, they’re going to need to get creative with every aspect of their marketing throughout the year.
If you’re in the e-commerce industry, one of the easiest and most creative ways to stand out is through your packaging.
It’s easy for people to ignore digital advertisements. But, when consumers are in the habit of ordering online, they get used to plain, boring packaging. By making yours stand out, your brand will be at the forefront of their minds.
So, how can you boost your product packaging efforts?
1. Know Your Target Audience
Identifying your target market is a huge part of any marketing strategy. That should carry over into your packaging. For example, if your products are geared toward professionals, you’ll want your packaging to look sleek and minimalistic. If you make toys for children, your packaging should be fun, colorful, and eye-catching.
2. Use Vivid Imagery
The average person isn’t going to spend a lot of time looking at the packaging of a product. So, you only have a few seconds for your package design to make an impression. Use imagery that will grab the recepient’s attention, and something they can identify with a quick glance.
Don’t be afraid to have fun with your designs so they don’t get “stale”. For example, you can switch up your packaging look around the holidays with festive designs in order to encourage people to come back and shop your online store again before the season is over.
3. Make Your Packaging Useful
People are more conscious than ever when it comes to the state of the environment. Most people understand the importance of sustainability. By showing that your business has adopted a sustainable “lifestyle,” you’re more likely to receive positive feedback from your customers. An easy way to do that is to make your packaging recyclable, reusable, or give it another function that makes it easy to be used again.
Don’t overcomplicate things with your packaging. In the end, it’s the entire shipping experience that will make the biggest difference. That’s why parcels shipping UK services you work with should be easy to work with and reliable.
With the combination of a shipping company you can trust and packaging that stands out from the norm, you’re really taking your marketing efforts to the next level without having to outwit your competitors on a digital platform. Great packaging takes things back to basics, but in a way, people aren’t expecting it. As a result, you’re more likely to get noticed and see plenty of return customers.
