When you are first setting up a business, you need to make sure that you have the staff on hand to help you make it a success. However, enticing talented people to leave their current roles to move across to work for you can be tricky, especially when there is a risk that things won’t go to plan. Tons of start-ups don’t make money for at least the first year so how are you going to pay this new staff?
That being said, the challenge can be very inspiring for some professionals. After all, if your startup makes it big, a high-level employee may be able to benefit the most from it, be that with the credence of developing a success or the stock options they get when you go public. As such, don’t think executive search or more pronounced services are useless to you, they aren’t.
The good news is that you can entice staff to your start-up and make sure that they have the skills and qualities that you need to become a success. Read on for some of our tips and tricks.
Host An Open Day
Anyone can put out a generic job ad online and hope that they get applicants, but have you ever thought about hosting an open day? You might find it hard to make your job ad stand out on a recruitment site, especially when you are a brand-new company. However, if you have a cool office space and a unique product to showcase, why not host an open day? You can invite local university students or professionals along for the day and show off your business. This way, you can show them that you have more to offer than just a simple role.
Offer Unique Perks
These days, perks matter and often, they matter more than the salary. As a start-up, this can work in your favour as you might not have a huge salary to offer any new staff. With perks, you need to think about what your potential employees might want to receive. Will you focus on financial perks or offer support and well-being services? Having done our research, a flexible benefits system like the Zest benefits portal can be a great way of attracting top talent to your start-up right away. Just make sure to detail this in your job ad!
Focus on Company Culture
Another great way to entice staff to join your company is to place a large focus on company culture. Many start-ups are a lot of fun to work at as they come with fresh ideas. Additionally, people like working at start-ups because they are usually in a smaller team and so their ideas are heard by those who can put them into place. Company culture is extremely important in 2021 and you can use good company culture to your advantage. Allow candidates to meet the team, explore the office, and experience what life might be like if they take the job.
Market Your Business Well
Finally, you should try to market your business well if you want to entice new employees to join. This is easy enough to do in 2021, as long as you are willing to put your social media marketing skills to the test. Start-ups can gain a lot of traction using social media and if you market your business well online, you’ll not only attract customers but also employees. Create a strategy and see how this works for you.
Try These Tips
If you are planning on growing your start-up then you need to make sure that you are attracting the right kind of talent. Think about the kinds of perks that you are going to offer and don’t forget to show a clear view of your company culture. Hopefully, this should help you to identify and recruit the perfect people for the roles in your new start-up business.