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Photo by Kindel Media
Building an insurance company isn’t always as easy as it sounds. Sure, everyone needs different types of insurance policies; however, the competition for clients is fierce. And in an economy where premiums are on the rise, and consumers feel like they are getting less and less back from their providers, how do you entice new customers to your company and prove that you can offer them all the benefits and a high level of service to go with this?
Find your Niche
It can be tempting to offer all kinds of insurance to everyone, but this won’t get you the results you think it will. Instead, it might be a better option for you to niche down and find an area where you can excel. This allows you to develop a deeper understanding of the chosen sector, its problems, typical target audience, risks, competitors, and so on. The more you know and understand the intricacies of one or more niches, the better level of service you will be able to provide for new and existing customers.
Improve Your Claims Management Process
How long does it take you to review claims and evaluate the legitimacy of claims? A long and complex claims process will impact customer satisfaction scores and frustrate people. Instead, you need to streamline the claim process and ensure that every claim is handled efficiently. Employing claims management software can help you cover the whole claims lifecycle and all the documentation required to approve or deny any claims put forward by having all the necessary documentation and information to hand you, improving the customer experience and speeding up approval times.
Change Up Your Networking
Are you constantly going to the same events with the same people, hoping for different results? Maybe it’s time to rethink your strategy regarding attracting new customers. Find different opportunities in the niche you are targeting, go to local events trade show fairs, or even volunteer with a nonprofit to help get the word out about what you are offering people. Those who make connections within their communities and are well respected will be the first company people to go to when in need of services or products, and this goes for insurance, too.
Nurture Leads
Sadly, not all leads lead to a sale, and this is true of every industry, not just insurance. However, by paying attention to nurturing leads and generating them, you can keep your company fresh in people’s minds and ensure when they are ready to sign up, it’s you they think of. You can do this by creating informative blog posts, sharing your expertise on your social media channels, creating videos explaining the different insurance premiums you offer, the terminology used, or even what policies are best for certain people, anything that can be of use to others, use this to your advantage. Other viable ways of nurturing leads include:
- Email marketing.
- Connecting with others via LinkedIn.
- Offering referrals to existing customers to bring new clients on board.
Making changes to improve what you do can enhance how you operate your business and ensure that you are sustaining your company and providing the best service possible.
