Even when you own a brick a mortar store, a site is necessary to act as a 24/7 storefront, convey your brand, and help your company stand out from the crowd.
It’s there to attract new customers and keep in touch with any existing ones, but it will only do this successfully if it offers the key elements that these people are after.
With that in mind, here are six things that customers want from your business website.
Clear Contact Information
Many customers visit the websites of businesses to get in touch with them. When you make this difficult by hiding your contact information, or simply not displaying any at all, it can make them suspicious, as well as frustrated. From the very first page, it should be clear how customers can contact you. Make sure you offer multiple contact options, including phones calls and emails.
Personalised About Page
People like to know that the companies that they do business with have real, honest, and reputable individuals behind them. This is why you should offer an About page that explains exactly who you are and what your business does. Describe your experience getting to this point and your business values. You should also explain what makes your company different from others.
SEO Optimised Pages
While site visitors may not necessarily notice this key element, each of your pages should be optimised for SEO. After all, customers are going to struggle to find your page if they aren’t. Thankfully, if you choose to work with a website designer, like Currant, you are usually offered this as standard. There are many other ways to boost your SEO, including posting blog content.
Calls To Action
If you want customers to interact with your website, then you need to tell them what to do. This means including buttons, such as “Sign Up Here” and “Buy Now”. Some sites also choose to use pop-ups. You shouldn’t litter your pages with these calls to action, but they should be clear and accessible to every visitor. Try testing out different ideas to see what your customers prefer.
Social Media Links
When customers follow your business on social media, it remains at the forefront of their minds. After all, people spend an average of around two and a half hours on social media platforms each day. Because of this, you should make it easy for your site visitors to find and follow your pages. A simple way to do this is to add social media icons near your logo or menu on the website.
Past Customer Validation
It doesn’t matter how much you tell people how great your brand is; they aren’t going to believe you unless you provide proof. This is why most businesses include reviews and testimonials from past customers. If you do the same, it validates your company and gives potential customers a reason to trust you. If you’re struggling to get feedback, then try offering incentives.
Making customers happy isn’t easy, but, including these key elements on your business website is a great first step.