6 Ways To Improve Your Mobile Ad Campaigns.

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Mobile ads are an important part of your digital marketing strategy because we are all so reliant on our phones. Almost everybody is carrying a smartphone around with them, which means it’s a very effective way to reach potential customers.

However, a lot of small businesses struggle with online ads and things get even more difficult when you add mobile ads into the mix. But it’s vital that you get your mobile advertising strategy right because if you don’t, you’re missing out on a lot of potential customers. 

Photo by Adrianna Calvo from Pexels

If you have struggled with mobile ads in the past and you don’t see a good return on your investment, these are some of the best ways to improve your strategy. 

Use In-Ad Engagement 

When it comes to online advertising, you lose interest with every click. For example, if you post an add, a certain percentage of people will ignore it while some people will click through to your site. Now they are faced with a pop-up asking them to sign up to your email list. At this point, some people will put their information in and click submit, but a lot of people will leave the site.

The same goes if you want people to browse products, and if people go straight to the product page they will be more likely to engage than they would if they were taken to the home page and had to click through menus on their own. Using in-ad engagement is the best way to get around this problem.

For example, if you are attempting to build an email list, you should create an ad that allows people to put their information in and click submit without having to go through to the site. You should also build ads that link directly to product pages or even let people browse a select few products inside the ad. By reducing the amount of work that users need to put in, you can massively increase the effectiveness of your mobile ads. 

Create Time Pressure

 Mobile advertising is all about immediacy, and if you want to create a successful campaign, you need to encourage people to act on the ad right away. For example, if you are advertising a product, you should include a small discount and a countdown timer.

This lets the customer know that they are missing out on a great deal unless they click through and make their purchase right now. It’s all about catching people at the right moment and capitalizing on the immediacy of mobile ads. This works especially well for physical stores if it is combined with geographical location information.

Get Ad Placement Right

Placing your mobile ads in the right place is absolutely key. Apps are a great way to place mobile ads, and when you are placing them on websites, it’s vital that you choose the right sites. It’s a good idea to use services like Smaato which can place ads for you in the right places. They will put your ads on relevant sites where you are likely to connect with the right people and get more clicks on your ads.

If you invest a lot of money in creating mobile ads and then place them badly, your marketing budget is going down the drain. You need to make sure that you monitor the number of clicks that you are getting and where that traffic is coming from. If you can do that, you will be able to work out which placements are effective and which aren’t, so you can focus on resources in the right areas. 

As well as finding the right sites or apps to place your ads, you also need to consider how best to locate ads on the page. If you put an ad right in the center of a mobile game, for example, that is just going to frustrate users and they will be less likely to click the ad. However, if it is displayed as a banner ad on the menu screen, it will still be visible but it does not interfere with the game, so people are more likely to click. 

HTML ads are a great option to increase the k-through rate. Simple to create with the addition of a workstation for deep learning, these responsive ads will find the best location on the page to place the ad and change their shape and image accordingly to ensure that the user clicks; an interactive and effective ad. 

Include A Phone Number

Mobile ads are an effective way to drive traffic to your website, but they can also be a very good way to generate phone leads. A lot of businesses don’t take advantage of this, but it makes it so easy for customers to contact you.

If you include a phone number at the bottom of your ad, people simply need to click on it and then press call and you’ve got a qualified lead at the other end of the phone. This is especially good if you are marketing to the older generation, who often prefer to deal with a business over the phone rather than online.

Use Live Advertising

Live advertising is such an effective way to reach customers on mobile devices, and it is likely to be a very important strategy in the future. Platforms like Facebook and Youtube allow you to stream live video that your customers can watch, and it’s a great marketing tool if you know how to use it in the right way.

Product demonstrations are one of the best ways to use live advertising because you can show off all of the great features, and most importantly, people can ask questions in real-time. Live broadcasts are also great for any big announcements about new product launches or other company activities.

Use Geo-targeting

Geotargeting is one of the best innovations in mobile marketing and it’s vital that you make use of it. By tailoring your ads to consumers in specific locations, you can make ads more relevant to people, and this will increase your click-through rate.

Geotagging is particularly useful for physical businesses because you can reach out to customers that are close by. However, geographical location can also be useful for online businesses because it gives you more insight into the customer. 

Mobile ad campaigns can be an incredibly effective way to reach your target audience, but only if you develop the right strategy. If you follow these tips, you will notice a big increase in your click-through rate. 

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Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email bespoke@wearelikeminds.com