Archives by: Andrew Ellis
Andrew Ellis Posts
Permission based marketing is getting tougher to get right. The GDPR and ePrivacy reform mean that marketers need to review all existing data and permission processes to make ...
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Email is an amazing channel. It’s one of the best marketing channels for ROI, yet many marketers have yet to master the channel to its full potential. That’s ...
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With the right foundations, the email marketing world really can be your oyster. But where do you start with logically planning out a complex customer journey? The process ...
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Email Marketing can be a complex process – after all, your well written copy and thought out email design is only the start of the process and will ...
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Referral for beauty brands is more than skin deep Peer groups generate authority and shape purchasing behaviour Everyone knows word of mouth is an effective channel for acquiring ...
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Everyone knows word of mouth is an effective channel for acquiring new customers, but few businesses systematically drive the channel through a dedicated referral programme. Often, it sits ...
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Mention Me – The Referral Marketing Experts Your existing customers are your greatest asset. Their loyalty to your brand can help drive new customer acquisition. However, few companies ...
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Voice represents the largest change in the search industry in more than a decade. Today, 20% of mobile search queries on Google are done by voice. To create ...
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CJO is the new CRO. As an e-commerce retailer, in order to keep competing and keep converting in an increasingly competitive market, you need to know your customer ...
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