Sept 8th: B2B Influencer Marketing Summit

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The B2B Influencer Marketing Summit took place on Wednesday, September 8th, 2021. It was an event solely focused on the rapidly growing area of influencer marketing with the B2b marketplace.

The conference heard from leading experts on how they have created brand partnerships that are not just one-offs but integrated thought leadership campaigns.  Collaboration is one word synonymous with Influencer marketing because that is what it is. B2b Influencers come from all different disciplines, technical experts, authors, speakers, business leaders, academics, brand ambassadors and so much more

Traditional advertising has waned in effectiveness as we become overwhelmed with content. Relevance and personalisation have never been more important.   People connect more with thought leaders and influencers that speak with authority and authenticity

Joining us were Onalytica’s CEO Tim Williams and his panel of B2B marketers who are running successful B2B influencer marketing programs that are driving real business results. In the following videos you will learn:

  • What business outcomes you can drive through influencer marketing
  • What are the biggest challenges and how can you overcome them
  • How you can get started with your influencer program
  • How you can get internal buy-in and sign off
Luke Brynley-Jones & Gordon Glenister in conversation on “How brands can harness social media to leverage influence.”
Andries Smit & Robbie Vann-Adibé on “Scaling Influence inside B2B networks.”
Rob May & Johannes Drooghaag on “What do cybersecurity and B2B Influencer Marketing have in common?”
Jason Freeman on “Influencer Marketing & The Law.”

About the author

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Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email bespoke@wearelikeminds.com