The B2B Influencer Marketing Summit took place on Wednesday, September 8th, 2021. It was an event solely focused on the rapidly growing area of influencer marketing with the B2b marketplace.
The conference heard from leading experts on how they have created brand partnerships that are not just one-offs but integrated thought leadership campaigns. Collaboration is one word synonymous with Influencer marketing because that is what it is. B2b Influencers come from all different disciplines, technical experts, authors, speakers, business leaders, academics, brand ambassadors and so much more
Traditional advertising has waned in effectiveness as we become overwhelmed with content. Relevance and personalisation have never been more important. People connect more with thought leaders and influencers that speak with authority and authenticity
Joining us were Onalytica’s CEO Tim Williams and his panel of B2B marketers who are running successful B2B influencer marketing programs that are driving real business results. In the following videos you will learn:
- What business outcomes you can drive through influencer marketing
- What are the biggest challenges and how can you overcome them
- How you can get started with your influencer program
- How you can get internal buy-in and sign off