Build A Business That Lasts.

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Taking a step forward in your business is vital for growth and better business opportunities. To be able to keep growing, you need to implement some good business tools that will further your creativity and connectivity to build stronger relationships and succeed in the areas that really matter.

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Ensuring your business is working effectively will keep your clients and customers happy and will allow endless possibilities of securing new business as time goes on and being organised is vital, having up to date systems can also help so be sure to focus on this.

It all begins with the team you lead, your systems and databases and how you input your data, how it’s analysed and your ability to troubleshoot and look at where things could be improved. Making lists and troubleshooting with your team will ensure you can do this. You could look at a data management service that will help you look at where things have changed and any trends to look out for.

What Can Be Changed? 

Before you make major changes, see what could be done quickly and effectively without having to spend any money. If your team members are unhappy about their current working systems and communication is lacking then that is something to look at upgrading. Modern systems make life a lot easier. Scheduling tasks and using time well will be vital, you must ensure that you’re using your time wisely and your team knows exactly what you’re going to do and when. 

Building Up A Community & Network System

Build up a network and a community. For example, if your brand is working within the public sector, you might frequently talk to customers on the phone. The way you talk to them and the tone of voice you deliver will seal their relationship with you. Build community, email marketing to find out what they like and market research along with circulating leaflets, getting people involved with offers and getting their feedback about what is going wrong.

This will help you grow as a company, word of mouth after all is so important. Exploring new territory and roads with marketing is important, you could collaborate on social media or reach out to like-minded brands who could support you and enhance your team. It shows a true willingness to branch out and grow the business as well as caring about the needs of your customers.

What about location? 

Minimise travel times and costs -a local business can be incredibly beneficial and it will help to really boost the local economy, which brings in more business and helps the local areas. You could even add extra work for people living in the area, for a better community. Location is key.

People love local business, so focus on your bread and butter and that is going to be your local customers who keep returning year in year out. To keep costs down, you could look at renting cheaper and smaller office spaces, if possible, or downgrading offices, perhaps some of your staff can work from home so everyone begins to benefit. It will also cut down the costs of any office rentals, insurance or further taxes on your business.

Image by TeroVesalainen from Pixabay

Market The Business Well To Keep People Interested 

You want an engaged audience and you want your customers to be engaged and appreciative of what you do. You need your customers to want to know of any changes, any new offers and services and to want to keep on top of what’s going on with you. How you market the business will really hinder or help this. Look at how to keep marketing costs down but also know when is best to invest and what is the right time for you to invest. 

Communication and connecting with people is what can really help. Invest time into the best possible staff who will be only the very best with their telephone manner and their abilities and efforts. If you run a business where you are dealing with customers on the phone then how you speak to them will ultimately make them either hang up and not ring back or will make them even angrier.

Keeping calm, cool and speaking in a mild tone of voice, which is both friendly and helpful with neutralise any difficult situations and makes people see that you are truly there to help.

Get Online! That’s Where Everyone Is These Days! 

The digital world is huge and it is ever-changing. Ensuring you have a good website that is up to date and with the relevant contact details could be a huge boost to you.

People often use online searches to find businesses and numbers more than other methods now so it’s vital that you have a good website and that it is easy to navigate and you’re taking the best steps possible to bring those customers to you! Take a look at how you can utilise your website to the best of its ability, to see conversions and better business:

  1. Simplify – have a user-friendly website that is simple to navigate and they can find what they’re looking for quickly and easily. This means clear and concise wording to help people from any walk of life.
  2. Insert good headings – you want keyword-rich headings and titles and text to ensure you’re going to improve your SEO and get better noticed online for people to find you easily and effectively. 
  3. Add actions for people to take – state your contact details, tell them how to get involved, when to get in touch and how is the best form of communication. Make it clear so it stands out to the readers. Give them things to download, booklets, newsletters and information and these calls to action may help you grow and develop. 

So with some quick and easy steps, you can be well on the way of building a profitable business and growing it for years to come with the opportunities to expand and thrive.

About the author

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Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email bespoke@wearelikeminds.com