Is Your Catering Brand Trustworthy Enough?

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Operating as a catering business takes a lot, and there are more rules and regulations to run by here than in any other sector known to man. And that means you’re going to have to work hard to build a trustworthy reputation and be a popular contest amongst all your same street competitors.

We’ve touched on this topic before, but let’s get specific – the hospitality sector has a lot to offer, and you there’s a lot of factors you have to depend on. So with that in mind, here’s a couple of ways you can make sure your catering brand has a trustworthy atmosphere, and that your customers always have something good to say about you.

Have You Buffed Out the Website?

The website is going to be the main place that people try to scout you out. As a result, your website should have a lot to offer – a menu to look over, at least, and hopefully, you’ll also offer the ability to book a table online. People don’t want to turn up and have nowhere to sit and eat, and they don’t want to have to resort to a takeaway option without the choice to.

What Does Your Equipment Look Like?

The catering equipment in your restaurant needs to have all the right functionality about them, and they need to be the right size and shape for the kitchen space you have on hand. And if your kitchen is spilling out into the dining area of your restaurant, there’s a good chance your customers won’t appreciate you.

They don’t want to see the dirty plates of customers gone by stacked up near the kitchen door, instead of inside them. If you need more room inside of your kitchen, you could always cut out a window to act as a serving hole – it’s a very contemporary design option for your restaurant, and it’ll make passing those plates back to the sink to be washed a lot easier!

How Do Your Staff Act?

The staff you have on the payroll need to have the right attitude about them, and sometimes they won’t always have the right behaviour set on hand – if it’s been a long and arduous shift, no one is going to want to keep up a smile. So make it easier for the people who work for you; give them a good training program to rely on, let them take and keep any tips that come their way, and have them hand out review cards with their name on.

This way, customers will have a good chance to review their performance specifically and highlight all the work tasks they do well. And when there’s a site a customer can specifically go to in order to review the server who waited on them, they’re going to find your whole enterprise a lot more trustworthy.

Your catering brand needs to have a good reputation to speak for it, before anything else. So make sure you’ve got the resources available to build one!

About the author

Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email bespoke@wearelikeminds.com