Many dentists and practice leaders forget that there is a distinct difference between holding the necessary qualifications to practice and running a successful practice. In fact, the latter takes a combination of dental skills and expertise.
Along with some serious business savvy and the ability to apply this to the dental industry. Happily, you can find some advice on how to make your dental enterprise as successful as possible below. Advice is that’s sure to make your smile!
Do focus on customer service.
The dental field is at heart, a service industry. In that, you are providing a medical service to your clients. What this means is that customer service, and in particular, the customer experience is where you need to focus the majority of your resources.
In fact, instead of expecting customers to conform to the way you do things offering specialized and niche services for particular types of individuals can work well. For example, those practices providing sedation for nervous patients can tap into a market that would otherwise be unavailable to them.
Do use targeted marketing to attract more customers.
Next, if you want your dental business to be a success, you must use marketing strategies that are explicitly designed for companies such as yours. After all, not every business operates as a dental practice, and that means the tactics they use may not always apply to what you are trying to achieve.
With that in mind, it can be helpful to invest in some targetedto ensure your practice sits above others in your local area. Additionally, selfie marketing can be helpful for dentistry, and in particular, practices that specialize in orthodontic.
Selfie marketing is where customers are encouraged to take pictures of their visit to your practice. Images of the results they get from your treatment can work well too. Although for this to be as effective as possible, you will need to ensure that you are aware of the images they are taking. Oh, and ensuring you get tagged in their photos on social media is pretty vital as well.
Don’t waste time and money on missed visits.
Another essential part of running a successful dental practice is to make sure that your valuable time is not unnecessarily wasted. Sadly, the number of missed appointments in a month can add up to a surprisingly large amount. All of which you will be losing money on as no check-ups or treatments will be performed, yet you will not have a chance to fill these spots with other clients.
Happily, there is a way to minimise this issue, and it’s to use automated booking and reminder systems. Something that can send out text appointment reminders the day before an appointment, and also provide a simple way to cancel them via SMS that does not require the client to call in.
Of course, this makes it a lot easier to cancel appointments in good time. Therefore helping to reduce the ones that are missed significantly, and thus save your practice a great deal of money.