Branding is something that all businesses need, and it is one of the most important steps in building a company. It can give your business quite a unique personality, and it helps to establish your position against your competitors, and it can help customers to know if what you do and what you are about, is right for them.
But for many small businesses, this can be quite a challenge. If you don’t have excess funds, for example, then it can mean that some branding mistakes can happen. And if there are some mistakes made, like not having some clear branding guidelines, then it won’t be something that can give potential customers a good first impression of your business. So here are some principles that you can think about for branding your business.
Look at Your Competitors
You need to start by looking at what your competitors are doing well and then looking at the things that they are struggling with. This is going to be something that will give you a good angle that your company could look to do or leverage it in a certain way.
So look at who your competitors are, and kind of audit where you stand with it all. You should then do your due diligence to identify what you need to be doing. Looking at things that you don’t want to do is so important too so that you can stand out with your branding.
Set Deadlines When Making Decisions
When you are thinking about branding, then it can be easy to get stuck in a bit of a creative loop. You can quite easily get caught up in the creativity of it all, from designing a logo to having the perfect website. And although it can be hard to set deadlines when you’re trying to be creative, it is a good idea to have a rough schedule in mind, simply because then you can stay focused and you can run to time with things.
Have Brand Continuity
When it comes to branding, it needs to go together. For example, any logo that you have should be visible where you work. If you have clients come to the office, for example, then you will want some custom wall art with your branding or logos dotted around the place.
The same goes for what you stand for. If your business is marketed as being sustainable, for example, then make sure that you don’t have disposable coffee cups at your coffee machines in the office. What your business looks like and stands for should carry on in all elements of the business.
Create A Brand Manifesto
On a similar note, your business and brand need to have a manifesto, and then you need to stick to it. A manifesto is all about being a declaration of beliefs that your business has, and what it stands for. This can be something that will sell your business to potential customers, using sustainability as an example again.