Achieving good ranks on sites like Google is often one of the biggest challenges small business face. No matter how hard you work, you will only be able to find success in this area if you are able to handle it all properly.
It can be all too easy to focus on the wrong areas, with many people throwing loads of time into things that won’t have a good impact on their SEO. Thankfully, though, there are plenty of tools out there that can help you through this process, and this post is going to be exploring them to give you an idea of where to start when you’re working on this for yourself.
Online audit tools are some of the most powerful SEO options you have. These systems will be able to scan your site in a similar way to Google, looking for problems and improvements that can be made.
Once the scan is finished, you will be presented with a report that can be used to start working towards better SEO. Websites like neilpatel.com are ideal for this, with the free options that are on offer providing you with everything you need to achieve your SEO goals.
The Google Suite
Alongside audit tools, it also makes sense to look at the options that Google gives you to handle your SEO. Google Search Console, PageSpeed Insights, and Analytics can all provide loads of useful information about the performance of your website.
You can see which pages are doing well and which are doing poorly, while also benefiting from keyword research tools that make it much easier to develop a content marketing strategy.
Systems like WordPress and Shopify have become incredibly popular in recent years. Of course, while this means that a lot of sites look similar, it also means that they benefit from things like plugins that can make SEO a lot easier. A great example of this is Yoast.
This powerful WordPress plugin has a free version and can make the process of optimising your website much smoother.
Of course, while handling your SEO by yourself can be a good way to save money, most people will find it much easier to have someone else do this work for them.
An SEO professional is the very best tool you have when you’re trying to overcome your competition. Finding an SEO Agency can take some time and you will need to do some research along the way, but this will be well worth it once you’re able to start pushing your website in the right direction.
SEO is never easy, but you don’t have to make it harder for yourself. Using the right tools will always make this sort of work smoother, giving you the chance to rely on other people’s expertise, rather than trying to muddle through the issue by yourself. Of course, though, there will still be plenty of work to do.