Handling Big Data as a Small Business.

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Small businesses have many challenges to face, and handling data is one of them. If you are a startup or small business, then collecting, generating and processing data can take up enormous amounts of money and time which you simply cannot afford.

This leads to smaller data packages which are harder to make hay with; this can stunt your progression and growth as a business. This vicious cycle is one that many small business owners have encountered and has created problems in every industry around the world. 

In this blog you will find tips on how to properly handle big data, even if you are a small business. Let’s get started!

Photo by Kevin Ku from Pexels

The Cloud Is Your Friend

If you are a small business looking to expand your data collection and processing in order to better understand your market, using the cloud is an absolute must. Cloud computing will allow your business to store and process all its data in one online database at a monthly cost. This does not necessitate an office space, unlike traditional server models, and allows streamlined approaches to data processing. Test data management becomes a total breeze, because it is all automated, alleviating your workload and reducing your outgoings.

How do you access the cloud as a small business? Use free trials to start exploring your options as a business for the best cloud computing service for your needs. In addition, compile your priorities; this could mean low budget, global data collection, customer focused services or any other priority your company has in order to move forward. This will help you handle big data as a small business and take your enterprise to the next level.

Use Free Tools Where You Can

While large scale data handling often comes at a price, there are free tools your business should be utilising in order to maximise your access to tailored data. The best free tool which will benefit your business is social media. 

Social media sites are the ideal free tool for a small business. By using social media to reach your customer base and understand what they are looking for in your products and services, you can tailor your content to fit their preferences. Plus, social media is a perfect avenue for customer interaction. Using analytics tools on social media sites like Instagram, your small business can gather data for free!

The Benefits of Big Data for Your Small Business

You might be wondering if it is essential for your small business to utilise big data. In short: it is absolutely essential. In order to compete in your industry, compiling and processing as much customer data as possible is vital. Once you are able to analyse big data as a small business, you can expand your marketing to suit the results of the data and better pinpoint your target audience as a business. In addition, you can expand your data collection and analysis even further, making more meaningful decisions as a business going forward. 

To conclude, big data handling is a challenge for small businesses, but with the help of the cloud and free tools, you are on your way to success.

About the author

Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email bespoke@wearelikeminds.com