Four Handy Marketing Tools For Your Small Business.

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MarketingCreating a good name for yourself and your brand is always going to be a big challenge.  

For a new business especially, it can always be a little difficult for us to market our business in the most effective way, especially if we aren’t a marketing professional by trade.

It is always crucial for us to build a loyal audience and make a good name for ourselves as a brand, and this can involve a lot of time, work and learning along the way.

The good news is that although we have lots of helpful tools to use to our advantage these days, and it means that even if you aren’t a marketing expert you can still gain a good insight into your audience behaviour and you can make a good impression and build your brand without too much help. Here are some of the handiest tools which you can use this year to help you make a name for yourself.


One of the easiest forms of marketing we can use when we are starting out is email. Emails remain one of the best ways to keep in contact with our followers and engage with them online, and with MailChimp we can create newsletters which look professional and sleek, which can be sent out to thousands of subscribers within minutes. It is a handy tool to have and it automates your email marketing to take the stress away from you and allow you to maintain consistent contact with your followers.


Not all of us are gifted with an artistic eye and the ability to come up with great flyers and logos for our business, but this is ok. If you aren’t much of a graphic designer at heart, Canva will become your new best friend from the moment you create an account.

Canva is a tool which gives you hundreds of templates and options to make your own business cards, letterheads, flyers, brochures and social media posts too. It makes the process super easy to handle and because of this you can make some amazing marketing copy in no time.


Keeping on top of social media can be a big task and to be honest it can sometimes be a bit of a drag. To make your social posting simpler and much more streamlined overall, you can use a tool such as Buffer which will allow you to schedule your social posts at the same time for multiple accounts. It saves you a lot of time writing social posts each day and it allows you to keep up a simple and consistent contact with your audience at all times.


Trends is a helpful tool for anyone who doesn’t have an SEO Agency at their disposal and wants to keep on track and become more visible to the public online. You can search any term to see how popular it is and you can ensure that you are targeting the right keywords to allow your audience to find you. 

Digital resources

You should also check out some of our digital resources. Packed with reports, webinars and marketing automation solutions they will help you navigate the digital marketing jungle.


About the author

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Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email