Photo by Lukas.
Advertising campaigns have been running for decades as the main way to promote businesses, products, and services. We all know the traditional advertising methods; print ads, TV ads, and so on. The concept is so simple – you create content that promotes something in the hope that your target market will see it. People take in your ads, visit your store and make a purchase.
Nevertheless, there’s one big thing to take into account. How do you accurately measure the success of your advertising campaigns? Or, to put it another way, how do you know if your ads are actually successful or not?
In reality, the answer to this question depends on what type of ads you’re putting out there. Some are far easier to measure than others, which is why they’re preferred in the modern age. Still, here are a few things you can do to see if your campaigns are a roaring success:
Set your KPIs
You can think of these as your primary goals. Setting key performance indicators lets you know what you wish to gain from your advertising campaigns. In most cases, this will include the following:
- Increased sales
- Increased conversions
- Increased web traffic
You don’t want too many KPIs; think about the desired outcomes and your goals will follow.
Check your KPIs after running your ad campaigns
Next, you need to run your advertising campaigns. This can involve publishing print ads or sticking up a billboard poster. It could also include securing radio or TV ads. After their release, you should check your KPIs to see if things have changed.
Make a note of how things stand before the advertising campaign begins, and then check it a week or two later. Keep checking every couple of weeks to see if there has been a dramatic shift. You may discover that all of your KPIs improved a few days after your ad campaigns began and continued to increase. As such, this indicates that they clearly had an impact.
Use measurable advertising methods
The above tips will give an insight into how well your ads perform. However, there are other advertising techniques that tell you way more about your campaigns. Utilising a PPC agency can help you run some online ads that are packed full of crucial insights. The beauty of online advertising is that it directly tells you how successful the ads have been. You see how often the ads are clicked on or viewed, and there’s a clear path showing when someone clicks on an ad and visits your website to make a purchase.
Using measurable advertising methods offers a much better overview of your success – or, how unsuccessful a campaign has been. Realistically, the easier it is to measure how well an advert does, the better it will be for your business.
Lastly, after checking your KPIs and seeing any improvements, you should weigh up the ROI of your advertising campaign. Calculate how much it costs to run the ads and compare this to how much money the ads brought in. Again, measurable online ads provide this data far better than traditional ads. After adding it all up, you can safely see how successful your ads have been.