How Technology Can Aid the Growth of Your Business.

Comments Off on How Technology Can Aid the Growth of Your Business.
Photo by Josh Sorenson from Pexels

Usually, technology is about innovation; consequently, business innovation is about operating differently to offer better solutions, products, and improved service delivery.

Technology is essential to daily business activities, and it also enhances business growth when appropriately utilized.  

Successful companies use technology as a means of inventing new methods of doing business. The following are some of the ways you can use technology to influence your business growth.

Utilising Digital Technologies to Achieve an Effective Marketing

Currently, businesses need a strong digital presence to enhance their success and survival in their respective industries. Lack of a robust digital presence contributes to the failure of many SMEs. Research shows that 50% fail within the first five years of their experience.

Therefore, if your business has a limited marketing budget, you need to utilize your digital techs wisely to achieve an optimum effect.

It is essential to establish a well-structured digital marketing strategy comprising your goals, tactics, and how to measure your performance. Setting a well-defined strategy optimizes the exploration of resources and avoids wastage of resources.

Utilising Productivity Software to Reduce Costs and Enhance Customer Service

Various factors such as sufficient customer service levels, proper utilization of operational costs, and revenue maximization can contribute to business growth. Productivity software is structured to help companies enhance operational efficiency, reduce costs and replace laborious paper-based procedures.

Some of the most utilized productivity software packages include those for accounts such as the small business accounting software, emails, office productivity, and communication.

The development of mobile and cloud technologies has significantly contributed to the expansion of business productivity software.

Acquiring and retaining clients can also enhance business growth. Therefore, you need to provide high customer service levels consistently.

You can use recent customer relationship management software or professional service automation to attain high utility heights as you benefit your business and your customer preferences.

Utilising Mobile Technologies

Mobile technologies can significantly facilitate the growth of your business. An investment in mobile technologies can help your company promote your employees’ satisfaction and enhance the balance of their work and life.

 A contented workforce is considered more productive at reduced costs due to increased employee retention. This yields a win-win result.

The application of modern technologies significantly boosts employees’ productivity and efficiency since they enable users to complete several tasks virtually regardless of their location.

Mobilizing the employees through technology can also help a company make actual savings needed to maximize revenues and encourage growth. Since employees can work away from the business’ premises, you can save several costs associated with running and maintaining large physical spaces.

Therefore, you should invest in mobile devices and consider cloud solutions that enable users to operate the same applications and services from different locations and devices. This also allows employees to work as a team from separate areas.

Technology is an essential element in running a business. Therefore, investing smartly in technology and adopting appropriate solutions for your business’s specific needs and challenges can positively influence the growth of your business. It would be best to implement the above tips to sustain your business in the long run.

About the author

Avatar photo
Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email