How to Create a Content Strategy for a Community-Based Online Platform.

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1. Define Your Platform’s Purpose and Audience:

  • Clearly articulate the purpose of your community platform. What value does it provide to users?
  • Identify your target audience and understand their needs, preferences, and pain points.

2. Establish Brand Voice and Tone:

  • Develop a consistent and relatable brand voice that resonates with your community.
  • Define the appropriate tone for different types of content (informative, celebratory, supportive).

3. Content Pillars:

  • Identify key content pillars that align with your platform’s goals and community interests.
  • Examples of pillars could include educational content, user stories, community highlights, and announcements.

4. User-Generated Content (UGC):

  • Encourage and facilitate user-generated content to foster a sense of belonging and ownership.
  • Create campaigns and challenges that motivate users to share their experiences and expertise.

5. Diverse Content Formats:

  • Utilize various content formats such as articles, videos, podcasts, infographics, and live streams.
  • Adapt content to suit different learning preferences and engagement levels within the community.

6. Editorial Calendar:

  • Develop an editorial calendar to plan and schedule content in advance.
  • Align content releases with community events, holidays, or trending topics.

7. Moderation and Community Guidelines:

  • Establish clear community guidelines to maintain a positive and respectful environment.
  • Implement moderation practices to ensure content aligns with the platform’s values and standards.

8. Educational Resources:

  • Provide valuable educational content that helps users enhance their skills or knowledge.
  • Collaborate with experts or community leaders to create in-depth guides, tutorials, and webinars.

9. Highlight Community Achievements:

  • Showcase user achievements, projects, or milestones to celebrate and inspire others.
  • Use features like “Member of the Month” or community spotlights.

10. Interactive Content:

  • Foster engagement through quizzes, polls, challenges, and interactive discussions.
  • Host virtual events, AMAs (Ask Me Anything), or live Q&A sessions with industry experts.

11. Analytics and Feedback:

  • Regularly analyze content performance using analytics tools.
  • Gather feedback from the community to understand what resonates and adjust your strategy accordingly.

12. Integration with Social Media:

  • Leverage social media to extend the reach of your community platform.
  • Share snippets, updates, and user-generated content on various social channels.

13. Continuous Improvement:

  • Stay adaptive and refine your content strategy based on evolving community needs and trends.
  • Regularly assess the effectiveness of your strategy and make data-driven adjustments.

Remember, a successful community content strategy is built on a foundation of active listening, engagement, and a commitment to delivering value to your community members.

About the author

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Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email


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