How to Create a Content Strategy for a Community-Based Online Platform.

282
38
Voiced by Amazon Polly

Photo by Kaleidico on Unsplash

1. Define Your Platform’s Purpose and Audience:

  • Clearly articulate the purpose of your community platform. What value does it provide to users?
  • Identify your target audience and understand their needs, preferences, and pain points.

2. Establish Brand Voice and Tone:

  • Develop a consistent and relatable brand voice that resonates with your community.
  • Define the appropriate tone for different types of content (informative, celebratory, supportive).

3. Content Pillars:

  • Identify key content pillars that align with your platform’s goals and community interests.
  • Examples of pillars could include educational content, user stories, community highlights, and announcements.

4. User-Generated Content (UGC):

  • Encourage and facilitate user-generated content to foster a sense of belonging and ownership.
  • Create campaigns and challenges that motivate users to share their experiences and expertise.

5. Diverse Content Formats:

  • Utilize various content formats such as articles, videos, podcasts, infographics, and live streams.
  • Adapt content to suit different learning preferences and engagement levels within the community.

6. Editorial Calendar:

  • Develop an editorial calendar to plan and schedule content in advance.
  • Align content releases with community events, holidays, or trending topics.

7. Moderation and Community Guidelines:

  • Establish clear community guidelines to maintain a positive and respectful environment.
  • Implement moderation practices to ensure content aligns with the platform’s values and standards.

8. Educational Resources:

  • Provide valuable educational content that helps users enhance their skills or knowledge.
  • Collaborate with experts or community leaders to create in-depth guides, tutorials, and webinars.

9. Highlight Community Achievements:

  • Showcase user achievements, projects, or milestones to celebrate and inspire others.
  • Use features like “Member of the Month” or community spotlights.

10. Interactive Content:

  • Foster engagement through quizzes, polls, challenges, and interactive discussions.
  • Host virtual events, AMAs (Ask Me Anything), or live Q&A sessions with industry experts.

11. Analytics and Feedback:

  • Regularly analyze content performance using analytics tools.
  • Gather feedback from the community to understand what resonates and adjust your strategy accordingly.

12. Integration with Social Media:

  • Leverage social media to extend the reach of your community platform.
  • Share snippets, updates, and user-generated content on various social channels.

13. Continuous Improvement:

  • Stay adaptive and refine your content strategy based on evolving community needs and trends.
  • Regularly assess the effectiveness of your strategy and make data-driven adjustments.

Remember, a successful community content strategy is built on a foundation of active listening, engagement, and a commitment to delivering value to your community members.

About the author

Avatar photo
Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email bespoke@wearelikeminds.com

38 Comments

  1. Pingback: Blog: Like Minds’ Social Business Immersive at Social Media Week 2013. – Like Minds

  2. Pingback: The Future of Gardening Services: Innovations, Technology, and Sustainability. – Like Minds

  3. Pingback: The Lloyds Bank British Business Excellence Awards Finalists Announced. – Like Minds

  4. Pingback: Celebrating the pursuit of business excellence and recovery. – Like Minds

  5. Pingback: These Dragon’s Den rejects went on to do great things, but who invested in them in the end? – Like Minds

  6. Pingback: Level-up your Clubhouse with these 7 tools. – Like Minds

  7. Pingback: IgniteNI launches applications For Their 2021 Accelerator Programme. – Like Minds

  8. Pingback: All in Moderation: 10 Ways Parents Can Model a Healthy Work-Life Balance. – Like Minds

  9. Pingback: Twelve Great Ways To Improve Your Business In Lockdown. – Like Minds

  10. Pingback: Vital new funds released by the UK Government’s Treasury. – Like Minds

  11. Pingback: February 26th: Soho Business Breakfast with Minter Dial. – Like Minds

  12. Pingback: Seven Ways To Use Less Water As A Business. – Like Minds

  13. Pingback: Three Key Processes Which Can Make Or Break A Service Business. – Like Minds

  14. Pingback: How You Can Improve Your Customer Service. – Like Minds

  15. Pingback: Make Charity Work For You. – Like Minds

  16. Pingback: Blog: Minter Dial & Caleb Storkey – Like Minds

  17. Pingback: Interview: Gemma Went – Cutting through the noise. – Like Minds

  18. Pingback: Interview: Russ Shaw – Energy boost. – Like Minds

  19. Pingback: Interview: Jeremy Waite “From Survival to Significance”. – Like Minds

  20. Pingback: Podcast: Cécile Reinaud, Founder, Seraphine and Chair, YPO. – Like Minds

  21. Pingback: July 8th: Episode 2 with Warren Knight on “How to Create Your Personal Brand Identity.” – Like Minds

  22. Pingback: September 2012, Business Breakfast with Guy Rigby. – Like Minds

  23. Pingback: How To Start A Retail Business. – Like Minds

  24. Pingback: 5 Programming Languages Businesses Should Use. – Like Minds

  25. Pingback: Blog: Mayfair Business Breakfast With Resolve Founder, Dan Wagner. – Like Minds

  26. Pingback: The Importance of Networking And Tips To Help Advance Your Career. – Like Minds

  27. Pingback: The World’s Leading Chatbot Marketing Experts Revealed. – Like Minds

  28. Pingback: FinTech & RetailTech Mission to New York, 21st – 27th February 2016. – Like Minds

  29. Pingback: 10 Marketing Tactics To Deploy For Your Business. – Like Minds

  30. Pingback: Scaling Success: Essential New Business Advice for Growth. – Like Minds

  31. Pingback: New Year’s Resolutions for Your Business in 2020. – Like Minds

  32. Pingback: Make Your Healthcare Practice More Productive. – Like Minds

  33. Pingback: Blog: Anton Chernikov – GoodPeople’s Platform for Social Enterprise. – Like Minds

  34. Pingback: Building Long-Term Resilience in Your Business. – Like Minds

  35. Pingback: Ways To Boost Your Business Reputation. – Like Minds

  36. Pingback: February 19th: Let’s Reset with Suki Thompson. – Like Minds

  37. Pingback: July 2011, Business Breakfast with Scott Belsky. – Like Minds

  38. Pingback: Blog: The Brexit-fast Panel Debate. – Like Minds

Comments are closed.