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Have you tried all the online marketing you can muster and are looking for some new ideas? We have a whole roster of extra marketing ideas that will have everyone talking about your business. Read our guide to find out how you can keep your name in everyone’s mind.
Start a podcast
Podcasts are taking off. Over 55% of Americans listened to at least one podcast over 2020, according to a study by The Infinite Dial. They add that that is a massive 16% jump from the year before. Furthermore, over 68 million people in the US alone had listened to a podcast in the week the study took place.
That number is only going to go up as we get into 2022, as it already went up in 2021. In 2022, a lot of businesses are hosting their own podcasts, giving an in-depth insight into their industry.
Podcasting can be a very simple process with a lot to gain back. Not only will you add another feather in your cap, giving you an engaged audience, but you can add brand deals within the podcast, marketing not just your business but others.
Host an industry event
Industry events are a great asset to everyone involved. You can network amongst your peers, syphon their expertise, and showcase your business. So why wouldn’t you make sure everyone remembers your business by hosting your own?
If you were to work with a company in the UK like RX Global you can put together your own event full of stirring speeches, workshops, and other activities to have everyone taking part.
Take advantage of the tech of today to make face-to-face networking opportunities even more interesting with streaming services and allow for creative activities for a diverse pool of people to be remembered for the long term.
Affiliate marketing
Affiliate marketing isn’t the first thing marketers reach for when they start thinking about how they can showcase a business. It comes further down the line once the website and social media are looked after, but it can arguably be more useful than other forms of digital marketing. Social media marketing and maintaining a website are all about putting yourself out there, where affiliate marketing has a larger element of learning about your customers.
With affiliate marketing, a link to your site is embedded in some piece of content, be that a shoutout from an influencer or a mention in a blog post. When customers click that link, you will know where they came from and what demographic they belong to, allowing you to better perceive who you should be aiming for in the future.
It can also be varying degrees of subtle, which can have its pros and cons. If you are looking to be on the mind of everyone you can pay for brand deals with influencers whose audience hears a call to action. On the other end of the spectrum, you can pay for a link in a blog, which a customer may click, look into and buy from without ever having registered that it is in fact an ad.
