How To Organize & Host A Successful Marketing Event.

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You want your company to be well-known and to get to know your customers better. One way to do this is by organizing and hosting events that get people together and talking and sharing.

You may want to move forward with it but aren’t sure where to start. Be glad to know the following pieces of advice will help you properly plan and organize a special marketing event that will be well received by your audience. Whatever you do, get organized and start the planning process right away once you decide to move forward with the event.

Get the Word Out Early

One tip for organizing and hosting a successful business event is to get the word out early. You want to ensure people show up and you have a full house. Consumers are busy people and may not be available to attend if you let them know about the gathering at the last minute.

Pick a date far enough out and then send out save-the-date messages as you prepare to deliver a more formal invitation. Get your event in the hands of influencers and people who you know can help you quickly spread the word about your event.

Entertain & Delight Your Guests

Your goal is to always impress your guests when hosting an event. You want them to talk about how much fun they had and share about your event on social media. Focus on what you can do to entertain and delight your company.

Start by choosing the right type of venue for the gathering you’re hosting and for your brand. You want it to flow and make sense. Also, it’s wise to offer your guests food and drinks to keep the atmosphere fun and enjoyable. You might also want to think about having music, a photo booth, or other activities to keep your guests engaged at your event.

Be Generous

You can throw a successful event by being generous to your guests. For example, you may want to give away prizes or host a raffle. You should also consider sending them away with a unique gift that showcases your brand or products. Get creative and consider using Embedment services as a way to stand out and truly wow your guests. This way they’ll walk away with a physical object to always remember your company and event by. They’ll think of you each time they see it.

Ask for Feedback & Follow-up

No event is complete without gathering feedback about how you did and how it went. Leave surveys on the tables or email your guests and send out an electronic survey they can fill out. You’ll gain a lot of insights and can make changes for next time when you read through these comments and figure out what you could have done better.

Following up with your guests is also a wise move for you because it’s a chance to connect with those who attended and see if they are interested in doing business with you now or in the future.  

About the author

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Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email