June 7th: “How to Launch a Fashion Brand in the UK” at The Club at 100 Wardour Street.

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UK Fashion Event: New Wave Finnish Fashion.

On June 7th from 14.30 for a 15.00 start, in association with the Embassy of Finland and Finpro, we’re delighted to present “How to Launch a Fashion Brand in the UK” at The Club, 100 Wardour Street.


This is a must attend event if you work in the fashion industry as either a fashion designer, fashion label, fashion buyer, fashion sales agency, fashion accessories company or in fashion editorial and Fashion PR. This event will be the perfect networking opportunity to mix with London’s leading fashion executives.


Come and meet 10 Finnish contemporary fashion and lifestyle companies and join select UK Fashion industry executives and associated companies at 100 Wardour Street where we’ll be discussing how independent labels can launch effectively in the UK and what the secret’s are to getting your company brand and designs in front of the right people at the crucial time.

14.30 –  Registrations & networking.
15.00  – Introduction: Andrew Ellis, Founder, Like Minds
15.05 – Welcome: Lasse Sinikallas, The Embassy of Finland
15.10 – Speaker: Tammy Smulders, MD Havas LuxHub
15.30 – Q&A
15.35 – Panel debate: Moderated by Charlotte Keesing, COO Walpole Group, with panellists:
  1. Mats Klingberg, Founder, Trunk Clothiers
  2. Tammy Smulders, MD, Havas LuxHub
  3. Shannon Edwards, Fashion Consultant
  4. Jarkko Kallio, founder, FRENN
  5. Lilli Norio, Designer, R-Collection
15.55 – Q&A
16.05     Evening networking and a “Designer Showcase” over drinks and canapés with our guest speakers and a group of Finnish fashion brands showcasing their designs.

Event Pre-registration.

Please note this is event is strictly “Invitation only” To apply for a place please register your full details here and The Finnish Embassy will request the pleasure of your company, subject to status.


Our Partners.


Our Venue.



The history of 100 Wardour Street has been a kaleidoscope of entertainment over recent decades:

100 Wardour St has always been an important address in Soho. In 1964 the legendary London music venue the Marquee Club moved in, hosting music acts including David Bowie, The Rolling Stones, Jimi Hendrix and The Sex Pistols, before closing its doors in 1988. In the 90s, Conran’s famous Mezzo took its place, before the basement was transformed into Cuban hotspot Floridita and the ground floor into pan-Indian restaurant Carom. In 2016 it reopened as 100 Wardour St.

We look forward to welcoming you for what will be a fascinating insight into the business world of the UK Fashion industry in one of London’s creative and culturally significant venues.


About the author

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Founded Like Minds in 2009. Andrew is a serial entrepreneur and angel investor. He founded design agency Icon in 1983 (sold to AGI Media) and Eyetoeye, one of the first digital agencies in the UK, in 1994. He advises start-ups and digital agencies on business development and is an Evaluated Consultant for Finpro, the export arm of the Embassy of Finland. He was elected a Fellow of The Royal Society of Arts in 2000.