Like Minds at Social Media Week, New York 2014

Comments Off on Like Minds at Social Media Week, New York 2014

Tenthwave & Like Minds at Social Media Week, New York.

Digital agency Tenthwave are putting on a fascinating series of panel debates during Social Media Week New York this year in partnership with  Like Minds.

Thursday, February 26th from 3 – 6 PM based at the Tenthwave HQ at 31 West 27th Street, 12th Floor, New York, NY 10001.

Engaging The Connected Shopper.

Please join us as we explore what’s next in a quickly evolving retail environment where the customer demands more, has a louder voice, and expects you to be relevant to their lives by treating them as a human, not a demographic.

It will be an afternoon of fireside-chat discussions, good food and drink with leading retail strategists, marketers, social media gurus and the solutions providers that are driving the future of how we shop.

Meet some of the strategic minds who have shepherded the worlds most iconic brands, like Target, Gap, Ford, Kohl’s, Nike, Disney, and Nestlé into the digital, social, and mobile future of consumer retail marketing.


The Schedule.

3:00: Doors Open, Reception, and Networking

3:25: Welcome and Introductions from Eric Schwamberger (Partner/CCO, Tenthwave)

3:30: Session One: The Marketer’s Perspective (with Adam, Domingos, and Derek)

As the power of influence shifts further away from media impressions and brand messaging to advocacy and relevancy, what’s possible and what works for marketers who are trying to excite consumers in the always on, always sharing world.

What should we be watching for next year? The panelists will discuss the importance of authentic brand trust, effective storytelling, experience creation and social influence. How can marketers most effectively solidify and strengthen their relationships with their customers using social media and/or mobile devices? Bring some questions of your own and join in.

4:10: Session Two: The Retailer’s Perspective (with Scott, Nicole and Jay)

Good retail strategies are as rapidly changing as all the advancements in and availability of the really useful technology around us. What tools should retailers have at their fingertips and more importantly, how should they use them to provide better service, know their customer better, and be there when they are needed.

These are the descions that will decide who wins the aisle and who owns shopping trips. How do retailers turn consumer data into actionable insights and strategies? What is the new thing i should be thinking about today? Tomorrow? Join us in this open discussion and feel free to bring a question or two.

4:50: Closing remarks from Drew Rayman (Managing Partner, Tenthwave)

5:00+ Networking, good food, and drink.


Featured Speakers.

Scott Monty EVP, Strategy – Shift Communications.

Scott is a recognized leader in digital communications, social media and marketing. While running Social Media and digital projects at Ford Motor Company, Scott was recognized as “a big deal in social media” by Forbes magazine and said to be “probably the highest ranking social media professional in any publicly traded company.”


Nicole Bergeron Partner— Seed Partners.

With experience as varied as bringing top banks online and running strategic retail projects for Target, Nicole currently is a Partner in the Retail consultancy the Seed Partners where she helps retailers navigate the rapidly changing world of commerce, so they can reach their conumers faster.


Adam Meshekow EVP, Product Strategy— Sito Mobile.

Adam Meshekowis an EVP at SITO Mobile, where he is responsible for driving direct and channel sales of the company’s mobile advertising and messaging technology to consumer-facing businesses, advertisers and brands along with new product innovation. Adam’s experience is in developing messaging, marketing and advertising initiatives for mobile.


Jay Noce CEO— Zero2Sixty.

Having been CEO and founder of AvVenta worldwide, a 1,000 person digital agency through its acquisition by Accenture and acting as the current Managing Partner of Team Bravas venture capital fund makes Jay the perfect CEO for the forward thinking Digital Retail Solutions providor Zero2Sixty.


Domingos Guimaraes CEO— Live Content.

As the head of a global Social Media Agency headquartered in Lisbon, Domingos has lead multinational household brands to social relevancy in over a dozen countries.

His Agency follows the idea of “the Right Content in the Right Context to the Right Brand.”


Derek Bonney Managing Director— Tenthwave

Derek has been at the front of digital solutions design for over 17 years. with an innovative take on the digital landscape that has resulted in significant firsts for iconic brands like Toyota, Sony, and Nike. Today, Derek leads Tenthwave Chicago in creating future looking business strategies for brands like Wilson Sporting Goods, Kohl’s and Brunswick.

Please bring your tablets, smartphones and your laptops. We actively encourage Tweeting – please use the #LikeMinds hashtag and follow @wearelikeminds

About the author

Avatar photo
Founded Like Minds in 2009. Andrew is a serial entrepreneur and angel investor. He founded design agency Icon in 1983 (sold to AGI Media) and Eyetoeye, one of the first digital agencies in the UK, in 1994. He advises start-ups and digital agencies on business development and is an Evaluated Consultant for Finpro, the export arm of the Embassy of Finland. He was elected a Fellow of The Royal Society of Arts in 2000.