Maximizing Your Google Ranking with Keyword Research and Optimization.

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Imagine your website as a shop in a bustling market. To attract more visitors, you need a big, bright sign. That sign is Google ranking through keyword research and optimization. 

By understanding what words folks use to search and using those words smartly on your website, you’ll draw more visitors. Think of it as speaking their language and leading them to your virtual storefront. 

In this guide, we’ll show you the way, step by step, to boost your website’s visibility and ensure it shines in the online crowd.

So, gear up and embark on this exciting journey to maximize your Google ranking!

1. Keyword Research

Keyword research is finding the words people type into Google to look for things. It’s like understanding what your friends want to eat before planning a meal. Here’s how you do it:

  • Know Your Audience

You need to figure out what words your website visitors are using. It’s like knowing what your friends like to eat.

  • Topics and Themes 

Think of the main ideas related to your website. It’s like deciding what tags and WooCommerce product badges you should display to create an urgency to buy among your customers.  

  • Keyword Tools 

These are like recipe books. You use tools like Google Keyword Planner to find the right words for your website, just as you use a recipe to find the right ingredients for a dish.

  • Spy on Competitors

Look at what other websites are doing. It’s like checking out what your friends are cooking. You can borrow some ideas.

  • Long Phrases 

Sometimes, longer words are better, just as adding extra spices can make a dish more special. These are called long-tail keywords.

By doing all this, you’re finding out what words are most popular and using them to ensure your website gets seen more often on Google. It’s like making a dish that everyone loves!

2. Keyword Selection

Keyword Selection is picking the best words for your website, much like choosing the right ingredients for a recipe.

  • Keyword Relevance

This means selecting words that directly connect to what you offer on your website. Just as you’d use ingredients that match your dish, here you choose words that match your content, products, or services. 

  • Keyword Search Volume 

It’s about picking words that many people search for. Just as you’d make more of a popular dish, you focus on keywords with many searches. For instance, if “chocolate cake” is searched a lot, you use it because many people are interested.

  • Keyword Competition

This is like knowing how many chefs are making the same dish. You want a mix of competitive and less competitive words. Competitive words are like popular dishes; everyone likes them but are harder to rank for. Less competitive terms are like unique dishes; there needs to be more competition, making it easier to stand out. 

So, choose your keywords wisely to make your website more appealing to your audience, just like you’d select ingredients for a tasty meal.

3. On-Page Optimization

On-page optimization means making your website better for both people and search engines. Think of it as improving a recipe. 

  • Title and Description 

Make a tasty title and description for your webpage, including keywords to tell people and search engines what your page is about.

  • URL 

Create a simple and easy-to-read web address (URL) for your page with relevant keywords.

  • Headers

Use headings (like chapters in a book) to organize your content. Include keywords in these headers to show what each section is about.

  • Content 

Write helpful and clear content. Use your chosen keywords naturally throughout the text, but do what is necessary.

  • Images

Label images with keywords so search engines can understand them. Use descriptive alt text.

  • Page Speed

Make sure your page loads quickly so people don’t get frustrated waiting.

  • Mobile-Friendly 

Ensure your page works well on mobile devices. It’s like making your dish fit different plate sizes.

By doing all these things, you’re making your website more appealing to both visitors and search engines, which can boost your website’s ranking and attract more people to your content.

4. Backlinks

Backlinks are like recommendations for your website from other websites. It’s when one website links to your site on their page.

  • Recommendations

Backlinks are like votes of confidence in your content or website.

  • Authority

If a popular and trusted website links to yours, it can boost your website’s credibility.

  • Traffic

Backlinks can bring visitors from other sites to yours.

  • Quality Matters

Not all recommendations are equal. Backlinks from reputable and related websites are more valuable.

  • Natural Links

Gaining backlinks naturally by creating valuable content is the best approach.

  • Avoid Spam

Too many low-quality backlinks can hurt your website’s reputation, so be cautious.

Remember, quality backlinks can help your website rank higher in search results, like good recommendations boosting a restaurant’s popularity.

5. Local SEO

Local SEO helps nearby customers find your business online, just like a sign outside a store helps people find it in the neighbourhood.

  • Local Visibility 

It makes your business visible in online searches for local products or services.

  • Google Maps

Your business appears on Google Maps, guiding people to your location.

  • Reviews and Ratings

Local SEO encourages customers to leave reviews and ratings, boosting your online reputation.

  • NAP

It ensures that your business’s name, address, and phone number (NAP) are consistent across the internet, like having the correct address on your store’s sign.

  • Local Keywords

It uses location-specific keywords in your content, helping locals find you.

  • Local Directories

Your business gets listed in local directories and websites.

Local SEO helps connect your business to the people in your area, making it easy for them to discover you online and visit your store, just like a local signboard attracting passersby to your shop.

6. Monitor and Adjust 

Keep an eye on your website’s performance. You use tools like Google Analytics to see how many people visit, what they do on your site, and where they come from.

You look at numbers and data to understand if your website is doing well. It’s like watching your car’s speedometer and fuel gauge to ensure everything works fine.

If you notice something isn’t right, you make changes. This could mean updating content, improving page speed, or fixing issues for a website. It’s like adjusting your car’s steering to stay in the right lane.

Sometimes, you try different things to see what works better, just as you might try different routes to find the fastest.

Your goal is to improve your website based on your learning, like adjusting your driving habits to become a safer and more efficient driver.

Monitoring and adjusting is an ongoing process. By regularly checking and making improvements, you can keep your website performing well and ensure it meets the needs of your audience, much like safe and efficient driving gets you to your destination.


In the online world, getting noticed is crucial. Through careful keyword research and smart optimization, your website can stand out in the Google crowd. 

It’s like having a spotlight on your virtual storefront, attracting more visitors, and growing your online presence. Keep at it, and success will follow.

About the author

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Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email