Marketing plays a critical role in promoting brands, encouraging buyers to purchase products and putting businesses firmly on the map. If you have a brilliant business model, but you’re not hitting the dizzy heights, refreshing and revamping your marketing strategy could make the difference. Here are some suggestions to help you fulfil your potential.
SEO (search engine optimisation)
The way we shop and look for services has changed in recent years. As the Internet has become a feature of contemporary living, more and more people have switched to online shopping, and search engines are more popular than ever before. Google alone now processes around 63,000 searches per second.
If you’re not capitalising on the impact of search engines, or you’re not attracting attention online, it’s wise to investigate how digital marketing could help you achieve your objectives. You don’t have to sell online to benefit from modern-day marketing techniques. People use the web to search for local services and to source products they don’t necessarily plan to buy online, and a high search ranking can enhance brand image.
The aim of SEO is to reach the top of page 1 of the search results. If you’re not experienced in digital marketing, it pays to work with experts. Look for an SEO agency with a proven track record in your industry, browse portfolios and examples of previous work and check results. Improving your existing strategy will help you to drive web traffic and create more leads.
Social media started life as a means of connecting and keeping in touch with friends and family. Today, it also provides a unique platform for brands to engage with customers, promote products and communicate with new and existing followers and virtual friends. If you’re not already using social media, consider setting up profiles and pages.
It’s crucial to think carefully about which networks you want to use based on your target customer and their web usage habits, and to plan how you’re going to utilise platforms to boost sales. It’s worth using the findings of market research and looking at what your competitors are doing to make plans before you share content. Your posts need to be relevant to your business and your ideal buyer, and they should be interesting, captivating, and useful.
Generating leads is one part of the task. The second phase is converting leads. Your website is an important portal for transporting customers through the sales funnel. If you’re getting a lot of traffic, but your sales haven’t improved, your site could be letting you down. Analyse data and have a good look at your homepage and landing pages.
Make sure your website looks appealing, use different types of content, for example, images, text, and video clips, to make each page eye-catching, and include a clear call to action. Adding FAQ sections, live chat features and a simple, quick purchase option can help to boost sales. It’s also beneficial to ensure your site is mobile-friendly.
Photo by Cristian Dina from Pexels
To succeed in business, it’s not enough to sell incredible products. You have to be able to market your company and persuade customers to buy from you. If your marketing campaigns are falling flat, or they lack direction, originality or flair, it’s worth making changes now and capitalising on the impact of cutting-edge, contemporary solutions.