Come and Meet Swiss Watch and Jewellery Maison Chopard, celebrating over 30 years of automobile passion and style.
Join us with Antonello Trifelli and James Cowan from Chopard’s flagship Boutique to discover the latest exclusive timepiece creations from the brand’s iconic Mille Miglia collection.
Eponymous of the legendary race in Italy, where Chopard has proudly served as Official Timekeeper for 30 years, the Mille Miglia collection is an ode to vintage car racing.
Book Tickets.
Please note you must book for each breakfast – at £10.00 (+ VAT) and booking fee. Tickets are limited to 50 people. Please bring your tablets, smartphones and your laptops. We actively encourage Tweeting – please use the #LikeMinds hashtag and follow @wearelikeminds
Book NowAbout the Talk.
A story of passion and Italian elegance
It all began in 1988 when Chopard became partner and official timekeeper of the famous Mille Miglia classic car rally. This lasting union was born from the personal passion of Co-President Karl-Friedrich Scheufele, a keen collector’s car driver.
He played a trailblazing role in the watch industry by choosing to associate the world of classic racing with prestigious watchmaking. This now inseparable bond of love between fine mechanics and sporting performance proved the starting point for the much sought-after Mille Miglia watch collection.
The latter is distinguished by its virile, sporty models featuring high-precision mechanics with a chic exterior embodying the spirit of the legendary Italian competition dubbed the “world’s most beautiful race” by Enzo Ferrari. Each spring, the prestigious endurance rally sees more than 400 teams compete on a splendid thousand-mile (1,600 km) route running from Brescia to Rome and back.
For 30 years, at the very heart of the race, Chopard presents a limited series inspired by these legendary speed machines – the Mille Miglia Race Edition.
A family story
Chopard is one of the last family-run watchmaking and jewellery companies. Since the 1980s, Karl and Karin Scheufele’s children, Caroline and Karl-Friedrich, have played an active part in the company and are the current Co-Presidents.
Caroline Scheufele, who is responsible of the ladies’ collections, developed the jewellery section and later the high-end jewellery department while her brother Karl-Friedrich manages the men’s collections, and developed both the Classic Racing sports watches and the L.U.C fine watchmaking collections.
The Scheufele Family has always been very aware of their responsibilities in their journey to sustainable luxury, and has committed to using 100% ethical gold in all jewellery and watches since July 2018.
Both collections highlight Chopard’s association with motorsports, and we will bring a selection of the models to the event so your guests can have a closer look at them.
Our Venue
The Like Minds Business Breakfasts are held at the stunning Luxury Business Members Club 12 Hay Hill in London’s Mayfair. If you are interested in membership please ask for a tour of the club after the event. 12 Hay Hill is becoming the luxury business venue for established London-based entrepreneurs and emerging international figures.
Our Format
The format is informal networking over a breakfast of tea, coffee and pastries, before a brief talk followed by a Q&A session.
A short interview with each speaker will be shot and the event will be blogged and posted in the Articles section of the site by the end of the week.
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Book Tickets.
Please note you must book for each breakfast – at £25.00 (+ VAT) tickets are limited to 75 people due to the size of venue.
Book Now