Our Guest on Episode 12 of Business Breakfast TV is Marcus Kirch on “Wicked: Why approach every problem like COVID?”
Similar to climate change and a whole host of other interrelated challenges in society, pandemics are great examples of “wicked problems”. They fit this description because there is no collectively right or wrong solution to the problem. With COVID, it is not possible to outline an “optimum solution”.
Instead, we must decide what we value and then assess how we might best weigh up specific risks and benefits against one another. The same challenge has been growing in business, undetected. We didn’t just miss a digital revolution; we missed a problem evolution. The connected market embodies ‘wicked problems’. Digital transformations are prone to failure because these types of problems aren’t understood.
Organisations still think they are just feeding Henry Ford’s proverbial faster horse. Yet, cars don’t run on water. In my talk, I will walk you through the three aspects that make your organisation aware and able to detect wicked problems internally and externally before they hit you.
About Marcus Kisch
Marcus helps organisations adapt to an ever-changing world, help you hit moving targets. If you have a complex challenge, he helps by asking the right questions and helps you connect the dots. Wicked problems are his specialty.
Tell him where you want to be or what you want to have changed in the next 1-3 years, and he will work on a plan leadership or transformation programme that gets you there, using innovation, design thinking and transformation methodologies. He works on an individual or business basis.
