How Do People See Your Business?

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PlanningThere has never been a better time to start a business than right now. Thanks to modern technology, and in particular the internet, it’s easier than ever for people to create their own businesses from the comfort of their own homes. All you really need is an internet connection and a great idea. That being said, it’s not all positive. Because of the fact that it’s that much easier to set up your own business, the marketplace has also never been more saturated or competitive. This can make it incredibly hard for a business to make a name for itself and get noticed. With that in mind, here are some things that might be causing customers to see your business in a way that you might not want.

It Looks Too Small

Being able to run a business from your home is an amazing thing. It’s opened up the world of business to people who might never have been able to experience it before and it allows there to be more choice for customers than ever before. However, the sad truth is that customers are always going to be somewhat suspicious of businesses that are run out of someone’s spare room.

Sure, there are some places like Etsy where that kind of DIY style is preferred but most businesses could really benefit from things like a virtual address from somewhere like physicaladdress.com. That way, when customers get in touch they see that they’re calling an office instead of a residence. Even though it doesn’t change your business one bit, it lends an extra air of legitimacy to it that can be incredibly useful.

Your Website Is Terrible

If there’s one way that customers are going to discover and initially interact with your business more than any other, it’s through your website. We’ve reached a point where if your business doesn’t have a website, it might as well not even exist. However, it’s not enough just to have a website. You’ve got to make sure that it’s an engaging and attractive website.

This might seem terrible shallow but if your website looks amateurish then potential customers are likely to assume that the rest of your business is as well. Because of that, you need to make sure that your website is not only functional but easy to navigate and is on trend when it comes to any design decisions.

The best way to be sure that you’ve got the best looking site possible is to hire a professional web designer. After all, unless you yourself are a skilled designer, nothing you come up with is going to be as good as what the professionals have to offer.

They Don’t See You At All

Then again, the issue might not be that customers don’t like your website, it might be that they can’t find it in the first place. Where traditional marketing has often involved trying to seek out customers, modern digital marketing often works the other way around. Using SEO, or search engine optimization, you can ensure that your business is always right at the top of the results on sites like Google.

Of course, if you’re not putting any effort into your SEO then there’s a pretty good chance that your business is just going to stay hidden. Not only that but you need to think about where you’re promoting your business. You might think of it as a fad but if you’re not using social media to promote your business then you’re missing an incredibly valuable opportunity to reach a potentially massive customers base.

You’re not offering anything different

Of course, you might be doing everything right when it comes to the way that you’re presenting your business. The problem might be that you’re not offering enough to potential customers to make them want to choose you over your competitors. Think carefully about what your business’s reason for being really is. Are you offering a better price for the same product? Higher quality? A more ethical service? These are essential questions that you need to be able to answer before you can even hope to start seeing any kind of success with your business.

The truth is that there could be any number of reasons why customers see your business in a more negative light than you might like them to but it’s important not to let that kind of thing leave you discouraged. The important thing is to use what you learn from that to improve your business as you move it into the future.

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Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email bespoke@wearelikeminds.com