How has 2020 changed the way event companies will operate in the future?
Having spent over a decade in events, working for global Confex organisers as well as growing start-ups, I’ve been gripped by the effects 2020 has wrought on the industry. With as many as four in five event organisers forecast to fold by February 2021, the pressure is on like never
However, this opportunity to scratch beneath the surface has been enlightening and the levels of innovation, invention, and fresh thinking which have been generated throughout 2020 have been astounding. There is no doubt that the new models, product development, technologies, and perspectives that have emerged throughout the last year will refresh and energise event offerings in the longer term.
This report, the first of three to look at how the B2B events industry has
responded to the events of 2020. It also explores how events will continue to evolve in 2021 and beyond and addresses the nature and evolution of event organisers’ product offerings.
You can download the report below.Download Report