The decision to rebrand is one of the biggest a marketer can make. After all, you’re not just changing a name or a logo — you’re changing the emotional focal point of interaction between you and your customer.
But a total rebrand — or a more subtle brand refresh — can renew relevancy, modernize consumer perceptions, and realign your business with its brand identity, boosting engagement and sales.
Download To Refresh or Rebrand: That Is the Question and discover:
- The difference between a rebrand and brand refresh
- If your business could benefit from a rebrand or brand refresh
- How to set a rebrand budget and measure ROI
- How to execute on a rebrand or brand refresh
