Email Marketing can be a complex process – after all, your well written copy and thought out email design is only the start of the process and will be wasted if your email doesn’t actually reach its intended destination; your recipient’s inbox.
The ‘Tips for improving your Email Delivery’ provides our six top tips for improving your email’s deliverability:
- Grow your mailing list organically
- Use a double opt-in sign up process
- Set up a private domain
- Be more relevant
- Continuously segment your mailing list
- Manage your risk
It’s clear to see the importance of making sure your emails end up where you want them to go. If you follow these simple guidelines you should be well on your way to email delivery success.