Report: Campaign Planning: A Guide to Setting Your Foundations.

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With the right foundations, the email marketing world really can be your oyster.
But where do you start with logically planning out a complex customer journey? The process can be daunting.

Taking your communications from a one-off dispatch right through to a carefully planned, targeted campaign including sophisticated email marketing techniques takes some thorough planning, and that’s where our Campaign Planning Guide comes in handy.

This guide shares our best advice on how to organise your campaign planning like an email marketing pro.

The guide covers all aspects of planning a campaign including:

  • Objectives
  • Top of the funnel content
  • Bottom of the funnel content
  • Data
  • Planning your first campaign
  • Top tips for success

About the author

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Founded Like Minds in 2009. Andrew is a serial entrepreneur and angel investor. He founded design agency Icon in 1983 (sold to AGI Media) and Eyetoeye, one of the first digital agencies in the UK, in 1994. He advises start-ups and digital agencies on business development and is an Evaluated Consultant for Finpro, the export arm of the Embassy of Finland. He was elected a Fellow of The Royal Society of Arts in 2000.