Report: Email Marketing Sophistications Scale: A Framework for Ambitious Email Marketers.

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Email is an amazing channel.

It’s one of the best marketing channels for ROI, yet many marketers have yet to master the channel to its full potential.

That’s where the Email Marketing Sophistication Scale comes in.

Use it to plot where you think you are now and where you’d like to be.

Whether you’re a ‘Hit & Hoper’ at Stage 0, currently using email as a cheaper alternative to direct mail, or you’re half way there at ‘Campaigner’ level with a strategy in place and clear priorities, the scale can help you progress.

Use the Sophistication Scale to:

  • Define your current email marketing situation
  • Prioritise your progression through the scale
  • Achieve email marketing sophistication

About the author

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Founded Like Minds in 2009. Andrew is a serial entrepreneur and angel investor. He founded design agency Icon in 1983 (sold to AGI Media) and Eyetoeye, one of the first digital agencies in the UK, in 1994. He advises start-ups and digital agencies on business development and is an Evaluated Consultant for Finpro, the export arm of the Embassy of Finland. He was elected a Fellow of The Royal Society of Arts in 2000.