Permission based marketing is getting tougher to get right. The GDPR and ePrivacy reform mean that marketers need to review all existing data and permission processes to make them easier to understand and easier to use.
This guide summarises advice from the ICO, and translates any complicated, legal jargon into practical advice for marketers looking to repermission marketing lists.
The guide covers the following:
- How to re-permission your marketing list
- Things you should do
- Things you shouldn’t do
- Things you should consider
