Report: Re-permissioning for GDPR.

Comments Off on Report: Re-permissioning for GDPR.

Permission based marketing is getting tougher to get right. The GDPR and ePrivacy reform mean that marketers need to review all existing data and permission processes to make them easier to understand and easier to use.

This guide summarises advice from the ICO, and translates any complicated, legal jargon into practical advice for marketers looking to repermission marketing lists.

The guide covers the following:

  • How to re-permission your marketing list
  • Things you should do
  • Things you shouldn’t do
  • Things you should consider

About the author

Avatar photo
Founded Like Minds in 2009. Andrew is a serial entrepreneur and angel investor. He founded design agency Icon in 1983 (sold to AGI Media) and Eyetoeye, one of the first digital agencies in the UK, in 1994. He advises start-ups and digital agencies on business development and is an Evaluated Consultant for Finpro, the export arm of the Embassy of Finland. He was elected a Fellow of The Royal Society of Arts in 2000.