Report: Referral Success in the Beauty Sector.

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Referral for beauty brands is more than skin deep

Peer groups generate authority and shape purchasing behaviour

Everyone knows word of mouth is an effective channel for acquiring new customers, but few businesses systematically drive the channel through a dedicated referral programme. Success depends on approaching the challenge in the right way and investing in discovering the keys to unlock the channel.

Learn how to make the referral channel work for your business. This guide will help you:

  • Develop a strong case for referral
  • Encourage referral at points of customer delight
  • Enable customers to tell their friends
  • Find the right incentives
  • Plan for long term success
  • Discover how other health and beauty brands have developed their referral programmes

About the author

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Founded Like Minds in 2009. Andrew is a serial entrepreneur and angel investor. He founded design agency Icon in 1983 (sold to AGI Media) and Eyetoeye, one of the first digital agencies in the UK, in 1994. He advises start-ups and digital agencies on business development and is an Evaluated Consultant for Finpro, the export arm of the Embassy of Finland. He was elected a Fellow of The Royal Society of Arts in 2000.