Report: Understanding your Metrics.

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Analysing your email marketing campaigns can often appear to be a bit of a chore, but missing out on this step means you’re missing out on valuable audience insight, your campaign’s success and your return on investment.

Giving you a starting point, the ‘Understanding your Metrics’ Guide provides an overview of the range of different metrics you can use to measure the success of your email campaigns; whether it be a promotional campaign, a transactional message, a shopping cart recovery campaign and so on.

We’ve included all sorts of hints and tips along the way, breaking each metric down into our top ones to use to measure engagement, data and delivery, revenue and your longer term email marketing strategy.

The guide covers the following:

  • The email journey
  • Time to talk metrics
  • Top metrics for engagement
  • Top metrics for data and delivery
  • Top metrics for revenue
  • Longer term analysis
  • Next steps

About the author

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Founded Like Minds in 2009. Andrew is a serial entrepreneur and angel investor. He founded design agency Icon in 1983 (sold to AGI Media) and Eyetoeye, one of the first digital agencies in the UK, in 1994. He advises start-ups and digital agencies on business development and is an Evaluated Consultant for Finpro, the export arm of the Embassy of Finland. He was elected a Fellow of The Royal Society of Arts in 2000.