Analysing your email marketing campaigns can often appear to be a bit of a chore, but missing out on this step means you’re missing out on valuable audience insight, your campaign’s success and your return on investment.
Giving you a starting point, the ‘Understanding your Metrics’ Guide provides an overview of the range of different metrics you can use to measure the success of your email campaigns; whether it be a promotional campaign, a transactional message, a shopping cart recovery campaign and so on.
We’ve included all sorts of hints and tips along the way, breaking each metric down into our top ones to use to measure engagement, data and delivery, revenue and your longer term email marketing strategy.
The guide covers the following:
- The email journey
- Time to talk metrics
- Top metrics for engagement
- Top metrics for data and delivery
- Top metrics for revenue
- Longer term analysis
- Next steps