If there is any business application in which you need to most stand out from the crowd, it’s in your marketing. This is quite easy to suggest as a fact because marketing is quite literally involved in the pursuit of standing out from the crowd. It is the fundamental definition of what it tries to do.
A business isn’t likely to have success from ‘their own take’ on balancing the books, or deciding not to steward an HR department because ‘that helps them stay unique.’ Standing out from the crowd in your marketing as your marketing tries to stand out from the crowd sounds like some kind of strange double tongue-twister, but it can help you define yourself against others trying to define themselves.
Altogether, excellent marketing requires a forward-thinking vision, the ability to develop yourself against all odds, and the manoeuvrability to figure out what works in the face of error. Standing out from the crowd in your marketing can seem like a herculean task. You are competing against every other business in your industry when you try to do it. But you can do it. And you can do it in the following ways:
A Campaign Can Help
Binding your excellent advertisement in the form of a campaign can be thoroughly rewarding for you no matter what your business is involved in. A campaign is a call to action and gets people going. It can make them look at your industry in a different manner.
For example, let’s say that you wish to sell a variety of foodstuffs. You might campaign against the particular norm of the food product. For example, you might decide to campaign for ‘authentic fish’ against cans and try to suggest people head to their fishmonger to potentially pick up a wide selection of things they might not have tried before.
This might go very well with the fish sauce accompaniment you are selling. Not only are you advertising your product and spearheading a marketing effort, but you are also promoting a better lifestyle change, and potentially increasing the number of people who eat fish as part of their diet.
This has a knock-on effect for the relevancy of your product. It’s not hard to see how something like this can help. Sit back, and try to figure out just where your campaign could help.
Sell More Than The Lifestyle
Selling more than just the lifestyle can be important. Many marketers will tell you that allowing a potential customer to consider how your product or service will fit into their life is essential for them to consider how much they need it, and to potentially overstate that fact in their own mind. But you need to sell more than your lifestyle.
If you do that, you might be able to have a bigger effect. For example, are they promised a great addition to their life, and also a smart purchasing decision compared to other variants on the market? Are you also giving them the chance to feel comfortable with how their purchasing decisions are having a positive impact on the world?
Might they not have to consider another purchase for some time? For example, the famous brand of Fairy washing up liquid often market just how long-lasting their products are compared to others on the market. Immediately you think ‘well, I won’t have to worry about purchasing this again for a number of weeks.’ That’s a convenience, and it’s more than a lifestyle, it’s a convenience.
Almost any product or service sale could benefit from this type of packaging. Be sure to consider its effectiveness in your own brand.
Expose Your Marketing Intelligently
Expose your marketing intelligently. Understand exactly the issues that are taking place, and try to improve on them. For example, what is the engagement from the coupon code only given in the magazine you marketed to? How might you develop future methods of PPCnerd automation for AdWords to save you time, or how might you better use a service that gives you the true metrics of your SEO reach?
Expose your marketing intelligently. It’s better to be small and accurate than ever-expansive and only engaged with lightly. This seems to fly in the face of standard marketing logic where more eyes are a good thing, but here you will be practising quality over quantity and will notice the results.
You should also check out some of our digital resources. Packed with reports, webinars and marketing automation solutions they will help you navigate the digital marketing jungle. With these tips, you’re sure to stand out from the crowd with your marketing insight.