The Benefits of Accurate Visual Representations (and Why You May Need Them).

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When looking to either have landscaping or large developments planned, it can be hard to picture what it will look like. You have an idea, and perhaps even a rough visual representation, or at best a range of artist impressions.

Photo by Daniel DiNuzzo on Unsplash

The visual appearance of the work that will be undertaken can often come up as a point of contention when it comes to planning approval, which is where AVR comes into play. Being able to achieve an accurate visual representation will mean that all parties involved in the landscaping or building work will be able to fully appreciate the plan and data. 


Accurate Visual Representations combine the existing photographic landscape with a 3D model of the proposed additions. This means the images are representative of how the landscape will look once the work is completed. 

3D terrain modelling is a powerful tool that allows developers and contractors to situate a project in context. The scanning technology “computerises” every detail of the area to be worked, leaving nothing to change. Furthermore, it can be integrated with other forms of digital design software to vastly improve planning. 


Due to the detail and realistic views that are now available, it is easier to ‘see’ how the building or the new outdoor areas and structures will look. This can be incredibly beneficial for parks, structures, public spaces and even the grounds at a school or building. 

AVR produces images that can support the delivery of successful planning applications. Details will not be left to interpretation and this can mean complex projects are more manageable. 

It is often the case that companies will choose to use a CGI impression of the project, and how it would look in an idealised light. Unfortunately, those are not as accurate as Verified Views. A verified view is an image that is taken from a real location – and is not subject to an artist’s impression. 

A verified view is also valuable when it comes to planning, as it establishes a more realistic expectation of what the proposed development will look like. 

Why You Need Them

You can tell someone something, you can show them a partial plan, or you can present them with something that incorporates all of the details in a realistic view. The latter in that list is going to be one that increases trust. Each team that would typically be involved with a project; planners, developers, planning committees, the public, and more will all have the same information. Transparency is key. 

Obtaining planning approval is easier now that planning committees, the public, and government departments have access to data and images that give them a better insight into a project’s purpose and visual impact. Realistic imagery can display the real-world impact the proposed structures will truly have on the surrounding environment. 


It is no surprise that AVRs are becoming more prevalent in a large number of tenders. And, there is usually a clear guide on if they should be level 0,1,2 and 3. This smooth communication creates a high-standard that builds a more transparent pathway to planning approvals. This creates a high standard that the whole industry can work towards. 

AVR is a cost-effective way to prepare high-quality imagery and animations to enable decision-makers to effectively receive and approve planning based on solid data. 

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