Three Post-Launch Challenges For Your Business That You Can’t Afford To Ignore.

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When you’re getting ready to launch your business, you don’t exactly have a lot of spare room on your plate. There are a thousand different factors to consider no matter what size your business will be or what sector you’re launching into, and the pandemic hasn’t exactly made things any easier, has it?

With the economy likely facing some wild fluctuations for a while yet, and any business needing to abide by COVID-19 protocols that may change at a moment’s notice, things sure are unpredictable. You’re running a marathon in the middle of a hurricane, and the chances are that there will always be a few things that might slip through the cracks.

With that in mind, here are a few things that may have drifted towards the bottom of your to do list, but which will require some care and attention.

Your Social Media Presence Can’t Be Anonymous

Social media is one of those business requirements which can feel like a blessing and a curse. After all, we all understand that it’s very important and that it’s a crucial way of getting the word out about who you are and what you do. If you’re a local business, it can be the difference between sinking and swimming. But if you’re launching a business social media channel with “I know we need to have one” as the primary thought, then it’s not going to work as well as you’d hope.

You are going to want to take some time ahead of your launch to think about exactly what you want your social media presence to communicate. What is your brand personality? What can you share that not only grabs people’s attention, but accurately reflects who you are as a business? There is going to be a lot of competition out there and establishing an individual voice will help you cut through the noise.

Photo by Stephen Dawson on Unsplash

Think About Order Fulfilment

So much of creating a business is focused on the (admittedly very important) question of what it is that you do and what makes you different from everyone else in your industry. You need to be able to launch strong and with great confidence, and you need to have that belief to power you through those tough times ahead of launch when you’re pulling in every favour, working every hour that you have, and convincing everyone that you have what it takes. But what about what comes after the launch?

You need to have a plan in place for how to get those orders out. Good quality packaging isn’t just about getting your product to the customer, it’s as representative of your business and your commitment as your website is. With so many different industrial packaging options available, you are going to want to work with a company that can help you find the perfect solution for you. BluePrint Automation is blazing a trail with industrial packaging machines and years of experience create the perfect fit for any business.

Don’t Forget About Your Future

With things as chaotic as they are right now, it can be hard to lift our heads up and look to the future. However, anyone running a business should always be looking ahead to see where money can be saved going forward, what fat can be trimmed from the budget in future, and what can be put away for a rainy day.

If you’ve got to launch without bringing on an experienced accountant or accounting firm, then it’s time to start looking for one. A good accountant won’t just make sure that you are filing everything correctly and keeping track of your business transactions, they can help you in good times and bad down the road.

About the author

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Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email bespoke@wearelikeminds.com