To Thine Own Self: Making A One-person Business Work Effectively.

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So many people are working hard to grow a business that is malleable, especially in this current climate. When entrepreneurs have to downscale their businesses or lose employees it can be a shock to the system. Conversely, those that are starting a business by themselves can find that they will need extra help.

But growing a business, when it’s just you and you alone, is not just about learning the tricks of the trade; it’s about developing specific approaches to your work to make sure that the one-person business is working effectively.

Understanding The Tools That Work For You

We cannot underestimate tools in the modern business environment and when we have the rights collection of tools that work for our specific approaches, it can be invaluable. A good example in terms of marketing and customer relationships or retention is CRM (Customer Relationship Management) software. It’s an automated tool that helps many businesses to improve their back-office functions.

When you start to think about working smarter instead of working harder you can drill down deep into the right tools that work for you. For example, keeping abreast of your finances is crucial that can prove very difficult when it’s just yourself. Having the right accounting software means that you want just able to keep track of your finances but you are able to fire off payslips and everything associated with the financial components.

Don’t Underestimate Your Passion

When it’s just you, you can either find yourself demotivated by the sheer pressures placed upon you, or you can dive in and go about it all with passion and gusto. When it’s just yourself, passion could be the one thing that will keep you afloat during the darkest hours. If you choose something that you genuinely love, you will never have to work a day in your life.

And yes, there can be times when you are doing admin at 2 in the morning, but because it’s something for you and you alone, it adds an extra bit of magic to the proceedings. Doing admin for the sake of your business is far more fulfilling than doing it for some random boss!

Communication Is Your Most Important Asset

Being on your own means that you can lose certain communication skills. But being on your own means that you will have to learn how to network effectively. Learning to communicate and doing it properly is going to be the biggest learning curve. Learning to be clear and courteous in your communication means that you will network in a very natural way but you will also arm yourself with the tools to build at the business that is more universal.

When you start to think about how you communicate to those with cultural differences or how you word specific emails you learn pretty quickly who is on your side and who isn’t. Likewise, when you spot a poor communicator, you can use this as a lesson to not do what they consider to be an effective approach.

Learning to run a business by yourself is one of the biggest learning curves. It’s not just about ensuring that you have knowledge but it’s also making sure that you have tools in an emotional and professional sense that work to serve your business vision.

About the author

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Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email